Including Events inside of your News Digest is a great way to get the word out about something your Subscribers might be interested in attending.
To create an Event, go to Content > click the green Create Event icon (located in the left hand menu).
At the top of your Create Event page, you will see four fields where you can enter specific details about your event.
Event Registration URL: In this field, enter the URL to the event registration where your Subscribers will go to register for the event. If a URL is entered in this field, Subscribers can click this link inside their News Digest to be sent directly to the registration URL.
Once the URL is entered, you can perform the following actions:
Check Link: If you want to check to see if your link is working, click Check Link. Clicking this will open your link in a new tab.
Link Tracking: Using the Link Tracking toggle, you have the option to turn link tracking on or off. Link tracking allows you to track who clicks your link with Google Analytics and other platforms.
Event Location: In this field, you can type in the address/location of the event and Google will work to automatically generate the address as you are entering it. Select the address from the drop-down list once you see it.
Once your location is entered, you can perform the following action:
Show Map to Users: You have the option to toggle Show Map to Users on or off. When toggled ON, a link to a Google Maps pop-up with the pinned address will be added to the Event's Story Page, which your Subscribers can click to see the location.
Start Date & Time: This is the date and time that the event will be starting. You can either enter the date and time manually, or you can click the blue calendar icon (located to the right of the text box) to select a date and time.
Once the date and time are entered, you can perform the following action:
Show Calendar Link: You have the option to toggle Show Calendar Link on or off. When toggled ON, your Subscribers can add this event to the online calendar of their choice. Please Note: If you need people to register for the event, we recommend toggling Show Calendar Link OFF so that your Subscribers don’t add the event to their calendar without registering first.
End Date & Time: This is the date and time that the event will be ending. You can either enter the date and time manually, or you can click the blue calendar icon (located to the right of the text box) to select a date and time from the pop-up.
If this is an all-day event, you can toggle All Day ON. This will remove the ability to set an End Date & Time because the Event will expire at midnight.
Below the event details, you will see the Author and Title headers.
Depending on whether or not your Instance has Authors toggle on inside of Content > Controls, you may not see the Authors header.
Toggled OFF: You will NOT see the Authors header. When toggled OFF, the Event created in your Instance will show as being authored by your Organization.
Toggled ON: You WILL see the Authors header. When toggled ON, you can use the drop-down list to select an author for your Content. The authors you can select from are the Author Profiles created inside Content Controls.
You can add an Event title by typing in the field where it says Make it Memorable. When writing the title, you will have a maximum of 85 characters, and you will not be able to style or format the text.
This title can be seen in all the following places:
At the top of the Event's Story Page.
Inside of the Subscribers’ News Digest.
On your Content Archive page.
Under the Title, you have the option to ender a Subtitle & Summary.
This text is used as the summary text in your News Digest and as the subtitle on Events in your Content Archive. When writing the Subtitle & Summary, you will have a maximum of 250 characters, and you will not be able to style or format the text.
Please Note: If no text is entered, a portion of the article will be used for the News Digest summary.
In the screenshot below, you can see what the Subtitle & Summary of your Content may look like inside of the News Digest (depending on your Subscribers layout preferences).
The Subtitle & Summary gives your Subscribers a good idea of the Event’s date, time, location, and purpose before clicking Register and viewing the Event page you have linked.
Under the Subtitle & Summary section, you will see the place where you can enter the content that you would like included in the Event’s Story Page.
Inside the text editor, you have a variety of formatting and styling options in the tool bar. There are a lot of customization options here and we encourage you to check out all the tools at your disposal.
To learn more about the text editor capabilities, check out this article.
Pro Cerklers Tip: You can play videos inside of an Event by embedding the videos’ code inside of the text editor and you can use Gifs!
Below the text editor, you will see the Story Image and Publish Dates headers.
Your Story Image is the image that represents your Event inside of the Subscribers’ News Digest, at the top of the Event's Story Page, and on the Content Archive page.
Please Note: If the image you add is less than 150px wide, the image will be visible on the Story Page, but it will NOT be added to the News Digest. This is because anything smaller than 150px wide will become very pixelated inside the Digest.
You can add your Story Image by doing any of the following:
Drag your image file into the Story Image upload box.
Click Choose Image and select an image from your computer.
Paste the image URL where it says enter image URL.
Pro Cerklers Tip: The Story Image size is recommended to be 1500x1000px jpg, png, or gif. For best image quality, we recommend 500kb or less because any images above this file size will be compressed and may lose quality. The max file size for gifs is 1000kb.
Under the Publish Dates header, you can select the date and time your Event will be published and eligible to be included in your Subscriber's News Digest. You cannot select an expiration date because the Event will automatically expire on the Event's End Date that you inputted at the top of your screen.
You can select the date and time for your Publish Date in one of the following ways:
Manually inputting the date and time into the text box.
Use the blue calendar icon (located to the right of the text box) to select a date and time. When the calendar opens, you can select the date from the pop-up and you can click the clock icon (located in the bottom left corner of the pop-up) to select your time.
Under the Categories header, you can select the Categories of interest that are related to the Event you created.
Categories are used to identify which pieces of Content best fit a Subscriber's interests. As Subscribers read more Content, our AI learns what they are interested in and will funnel more relevant Content into their News Digests.
To learn more about Categories, check out this article.
When creating an Event, you will need to tag your Event with the appropriate Categories.
You can tag your Event with Categories by doing either of the following options:
Type in the Categories of your choice and select them from the populated drop-down options. Pro Cerklers Tip: After you have entered or selected a Category, use the drop-down menu to see how many Subscribers have learned interest in that Category.
Select any of your Organization Categories that best fit this Event from the Category lists below the drop-down box. These are the Categories that your Subscribers can select having interest in during the personalization process because they are set inside of your Content > Controls.
Please Note: You can add as many Categories to the Event as you would like.
If you click the blue gear icon (located in the upper right hand corner of your screen), your Event's Distribution Settings will open.
In the Distribution Settings, you can determine who, how, and when Subscribers will get your Event in their News Digest.
To learn more about the options inside your Distribution Settings, check out this article.
Once you are done creating your Event, or you want to save it so you can finish later, you have the ability to preview your Event, save it as a draft, or publish it.
Below, each of the action options are explained:
Preview: This will open a pop-up modal where you can view what your Event will look like on the Event's Story Page and inside the News Digest.
Publish: Depending on your Team Member permissions, this button will do one of the following:
If you DO have Approve Content permissions: Clicking Publish will move the Event to the Content > Approved page where it will become eligible for News Digests.
If you do NOT have Approve Content permissions: Clicking Publish will move the Event to the Content > Queue page for a Team Member with Approve Content permissions to approve and make it eligible for News Digests.
To learn more about how News Digests work, check out this article.
If you have any questions at all, don't hesitate to reach out to us at firstname.lastname@example.org or use the chat bot in the bottom right-hand corner of any cerkl.com page for a quick answer.