Including Events inside of your Newsletters is a great way to get the word out about something your Subscribers might be interested in attending.

To create an event go to the Content Hub > click the create an event icon in the left hand menu.

Enter the URL to the event registration where your subscribers will go to. Once the URL is entered you can check if the link is working by clicking the “Check the link” button. You also have the option to turn link tracking on/off. Link tracking allows you to track who clicks your link with Google analytics and other platforms. If this field is filled in the story in the Newsletter will link directly to this URL

You can begin to type in the address/location of the event and google work to automatically generate the address as you are entering it. Once the address is entered you will have the option to add a link for a Google Maps pop-up with the address pinned, which your subscribers can click on to see the location.

This is the date and time that the event will be occurring. If you choose to make your event day an all day event then the Story will expire at midnight as opposed to setting the expiration date manually. You can also choose to show a calendar link for your subscriber to add this event to their online calendar of choice. Please Note: If you need people to register for the event then we recommend turning this link off so they don’t add the event to their calendar without registering for it first.

The title of your Event will appear:

  1. Atop the story itself when opened (seen in the photo below)

  2. On the story preview inside of the Subscribers’ Newsletter

  3. On the story preview on your Cerkls’ Content Archive

When writing the title you have a maximum of 85 characters to use.

Subtitle & Summary

Shown above is what an event could look like inside of the Newsletter (depending on your Subscribers layout preferences). The Subtitle and Summary gives your Subscribers a good idea of the Event’s date and time, location, and it’s purpose before clicking Register and viewing the event page you have linked. There is a 250 character limit here. Please note: If you leave the Subtitle and Summary blank then the first section of your story will be used as the Summary included in the Newsletter.

The text editor is where you will create content that will be included in the Event’s story page. The text editor gives you formatting and styling options on the top of the tool bar, and gives you the ability to include files, tables, videos, images, and more in the second row of the tool bar. There are a lot of customization options here and we encourage you to check out all the tools at your disposal.

Pro Cerklers Tip: you can play videos inside of the story by embedding the videos’ code inside of the text editor and you can use Gifs!

Your story image is the image that represents your Event inside of the Subscribers’ newsletter, at the top of the Event’s Story page, and in the content archive. You can create your Event’s Story image by either uploading it from your computer or by pasting the image URL. Please Note: the story image size is recommended to be 1500x1000px jpg, png, or gif at 500kb or less (any images above this file size will be compressed and may lose quality).

For an event you can only select the date and time your story is published and eligible to be included in your Subscribers Newsletters. This is because the end date will be the same date and time as the event's end date.

You can choose the Publish Date by either inputting it manually or you can use the calendar selector (the calendar icon to the right of the text box) to select the date and time.

Categories are used to identify which stories best fit a Subscribers interests. As Subscribers read more stories our AI learns what they are interested in and will funnel more relevant content into their newsletters. Categories are what helps our AI learn this and distribute relevant content.

When creating a Story manually you will need to tag the Story with the appropriate categories. But, if the Story is pulled from an external source relevant categories will be automatically tagged to it (you still have the option to add or remove any categories from these stories if you wish).

To tag Categories to your Story you can:

  1. Type in the categories of your choice and select from the populated options. Pro Cerklers Tip: After you have entered or selected a Category, use the dropdown menu to see how many Subscribers have learned interest in that Category.

  2. Select from your list of organizational categories that fit this Story the best. These are the categories that your Subscribers had the option of selecting they are interested in during the Personalization Process

Please Note: You can add as many categories to the Story as you like.

Your Distribution Settings are used to determine who, how and when subscribers will get the story. To access your distribution settings click on the orange gear icon in the top right hand corner of the screen. Check out this article to learn how to use your Distribution Settings.

Your Distribution Settings are used to determine:

  1. Your contents Posting Priority

  2. Targeted Segments your Story will be sent to

  3. If Subscribers are allowed to comment on the Story

Once done creating your content you have the options to either preview it, save or convert it to a draft or publish it. These three actions are located in the bar above the story editor.

If you have any questions at all, don't hesitate to reach out to us at or use the chat bot in the bottom right-hand corner of any page for a quick answer.

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