To get down to the specifics inside of your insights, you can filter them using the blue filter icon (located in the top right corner on the Content, Categories, Audience, and Blasts Insights pages).

Inside of your Content Insights page (Insights > Content), you have the following filtering options:

  1. Filter by Organization: This allows you to filter your Content by Organization.

  2. Filter by Segment: This allows you to filter Content to show the pieces that were targeted or restricted to a particular Segment.

    Please Note: This will NOT filter down to show all the Segments that received the piece of Content, it will just show the Segments that the Content was restricted to.

  3. Filter by Categories: This allows you to filter your Content by tagged Categories, so you can see which pieces were tagged with specific Categories.

  4. Filter by Source: This allows you to filter your Content by the source(s) they have been pulled from.

  5. Filter by Post Priority: This allows you to filter your Content by the posting priorities chosen inside the Content’s Distribution Settings: Normal (based on audience interests), Top Story to everyone, Required to everyone.

  6. Filter by Content Type: This allows you to filter by type of Content the story is: Story/Link, Need, Event.

  7. Filter by Authors: This allows you to filter your pieces of Content by their assigned author.

    Please Note: If you don’t have Content Authors toggled ON in your Instance, all your pieces of Content will be authored by your Organization.

Inside of Category Insights (Insights > Categories > Most Popular/Opportunities), you have the following filtering options:

  1. Filter by Organization: This allows you to filter your Categories by Organization.

  2. Filter by Segment: This allows you to filter your metrics to show Category Insights only for Subscribers in a select Segment.

  3. Filter by Gender: This allows you to filter your metrics to show Subscribers’ category Insights based on the gender you select.

Please Note: You can also check the box to the left of “Limit to Organization Categories” to see metrics only for Categories inside your Instance’s Content Controls.

Inside of your Audience Insights, you will have different filtering options depending on the page you go to.

Audience Metrics

Inside of Insights > Audience > Metrics, you have the following filtering options:

  1. Filter by Organization: This allows you to filter by your Audience Members by Organization.

  2. Filter by Segment: This allows you to filter your Audience metrics to only show Subscribers in a select Segment.

  3. Filter by Gender: This allows you to filter your Audience metrics to show Subscribers based on the gender you select.

  4. Filter by Personalization: This allows you to filter based on whether or not the Subscribers have gone through the personalization process: Personalized, Not Personalized.

Opt-Outs/Bounced

Inside of Insights > Audience > Opt-Outs/Bounced, you have the following filtering options:

  1. Filter by Organization: This allows you to filter by your Audience Members by Organization.

  2. Filter by Gender: This allows you to filter your Audience metrics to show Subscribers based on the gender you select.

Inside of your Blast Insights, you will have different filtering options depending on the page you go to.

Blast Metrics

Inside of Insights > Blasts > Metrics, you have the following filtering options:

  1. Filter by Organization: This will allow you to filter your Blasts by Organization.

  2. Filter by Segment: This will allow you to filter your Blasts based on the Segments they were sent to.

  3. Filter by Gender: This allows you to filter your Blast metrics based on the gender you select.

  4. Filter by Category: This allows you to filter your Blasts by the Categories of interest that were targeted inside the Blast.

    Please Note: This will only show Blasts that specifically targeted those Categories of interest inside the Target Audience.

  5. Filter by Opt-In Status: This allows you to filter by your Subscribers’ opt-in status, to show only Blasts that were sent to Subscribers with the selected opt-in status: Email Blasts Only, News Digests Only, Email Blasts and News Digests.

  6. Filter by Blast Creator: This allows you to filter your Blasts by the Team Member that created them.

Blast Audience

Inside of Insights > Blasts > Audience, you have the following filtering options:

  1. Filter by Segment: This allows you to filter your metrics to show Audience metrics to only show Subscribers in a select Segment.

  2. Filter by Blast Creator: This allows you to filter your Audience metrics by a specific Team Member that has created Blasts.

If you have any questions at all, don't hesitate to reach out to us at support@cerkl.com or use the chat bot in the bottom right-hand corner of any Cerkl.com page for a quick answer!

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