Segments give you the ability to level up your communication. Let's help you understand what each type of segment is and how you can use them effectively in your communication strategy.

How do I get there?

First, to navigate to the Segments section you must first click on the Audience Tab, and then select the Segments section from the menu.

Here you will see a table with any current segments that have been created. For each Segment you will also be able to see the following information:

  • Size – How many audience members are currently in that segment
  • Bounced – How many email addresses have bounced in that segment
  • Date Created – and by whom
  • Date Last Updated – and by whom

You also are able to edit any existing segments by clicking on the edit pencil or delete them by clicking on the trash can.

Alright now let's get to the fun stuff. There are two types of Segments in Cerkl Broadcast, Manual and Dynamic.

Manual Segments

Do you already have a list of people that you want to group together in Broadcast?Manual Segments is the way to go.

These free-form lists give you the ability to compile audience members into a group based on whatever criteria you want. There are no rules!

You can update your segment whenever you want. Otherwise, these lists will persist as created until they are edited or deleted.

Learn how to create a Manual Segment here.

Dynamic Segments

"IT'S ALIVE!!!!" **DR. Frankenstein voice**

Dynamic Segments are crazy powerful because they give you the ability to create rules that define a group of audience members that you want to communicate with based on their unique attributes.

Better yet, those rules check against your audience's attributes regularly to make any updates to the Segment automatically. That means that you don't have to constantly scrub your lists and update them every time you want to use them.

Learn how to create a Dynamic Segment here.

If you have any questions at all, don't hesitate to reach out to us at support@cerkl.com! Or use the help bot in the bottom right-hand corner of any Cerkl page for a quick answer.

Did this answer your question?