To see your Category Insights, go to Insights > Categories.

You will see that your Category Insights are broken up into two separate pages: Most Popular and Opportunities.

If you go to Insights > Categories > Most Popular, this metrics page will by default display metrics for the most popular Categories in your Instance. These Categories are set inside Content Controls. Your Subscribers can indicate explicit interest in these Categories during the personalization process.

Pro Cerklers Tip: If you click on the blue tag icon next to one of these Categories, it will take you to your Content Controls where you can see and edit your Instance's default Categories.

If you go to go to Insights > Categories > Opportunities, this metrics page will display the Categories that are popular among your Subscribers. The Categories in this list can be any that were used to tag a piece of Content, and they do not need to be one of your Categories stated inside Content Controls.

These are the categories that you have the greatest opportunity to capitalize on. The default view will show you Categories that are and are not a part of your Instance.

  • Categories with the blue TAG icon next to them ARE currently listed inside of your Content Controls.

  • Categories with a blue PLUS SIGN icon next to them are NOT listed inside of your Content Controls.

    Pro Cerklers Tip: To add a Category to your Content Controls that isn’t currently associated with your Instance, click on the plus sign icon next to the Category name. This will take you to your Content Controls where you can add that Category to your Instance.

Below are the four columns of information you will see on both the Most Popular and Opportunities page:

  1. Category: This is the name of the Category as assigned by your Instance.

  2. Interest Level: These averages are relative and are based on the interest level of one Category compared to the other Categories:

    • Above Average: Any Category ABOVE one standard deviation of the mean of all Category interest levels.

    • Average: Any Category WITHIN one standard deviation of the mean of all Category interest levels.

    • Below Average: Any Category BELOW one standard deviation of the mean of all Category interest levels.

  3. Audience Reach: This is the number of Subscribers with implicit and explicit interest in the category.

  4. Percent of Audience: This is calculated using the formula (Audience Reach / Total Subscribers).

To learn how to perform different Insight actions (make home page, filter, export, or sort), check out this article.

If you have any questions at all, don't hesitate to reach out to us at

support@cerkl.com or use the chat bot in the bottom right-hand corner of any Cerkl.com page for a quick answer.

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