Curious how your Blasts are performing? Check out the detailed Blast Insights - you'll have a blast doing so!
- Blast Name: Name of Blast
- Subject: Subject Line of Blast
- Date Scheduled: Date of when the Blast is sent to go out
- Sent: # of Audience Members the Blast is sent to
- Delivered: # of Audience Members the Blast was delivered to
- Opens: # of times the Blast was opened
- Unique Opens: # of Audience Members that opened the Blast
- Open Rate: Calculated by dividing "Unique Opens" by "Sent"
- Clicks: # of clicks on links in a Blast
- Unique Clicks: # of Audience Members that clicked on links in a Blast
- Click Rate: Calculated by dividing "Unique Clicks" by "Opens"
Actions & Filters
- Export to CSV: Export the Blasts' metrics to a CSV file.
- Filter by Segment: By selecting a segment, blasts sent to that segment will appear.
- Filter by Category: By selecting a category, blasts sent to that category will appear.
- Filter by Opt-In Status: By choosing the opt-in status, audience members that match that will