There are two types of Insights data available for Blasts: Metrics and Audience. The Insights inside the Blasts > Metrics and Blasts > Audience pages, as well as Quick Insights in Blasts > Sent, will be explained below.
📄 Recommended Reading: Filtering Insights
The metrics you see on these pages are dependent on selected filters and the reporting period you select from the time filter in the upper right-hand corner of your screen.
For more information, please review Filtering Your Insights
Blast Metrics Page
To view Insights for your Blasts Metrics, go to Insights > Blasts > Metrics.
On this page, you can see metrics related to all your Blasts sent during the reporting period, and you can click on a Blast’s name to see more metrics related to a Specific Blast.
You can Filter metrics based on Segments, Categories, Opt-In Status, Blast Creators, and Campaigns from the Filter icon in the top right. For more information about Filters, please review Filtering Your Insights.
Below are the columns of information you will see on the Blast Metrics page:
Blast Name: The name of the Blast.
Date Scheduled: The date the Blast was scheduled to be distributed to your Subscribers.
Subject: The subject line of the Blast.
Sent: The number of Subscribers the Blast was sent to.
Delivers (Del.): The number of Blasts that were delivered to you Subscribers.
Opens: The total number of times the Blast was opened.
Unique Opens (U. Opens): Counts the first time a Subscriber opens their Blast.
Open Rate: This is the rate at which your Subscribers are opening their Blasts. This is calculated using the formula (Unique Opens / Delivers).
Clicks: The total number of times a Subscriber clicked inside of the Blast.
Unique Clicks (U. Clicks): Counts ONLY the first time a Subscriber clicked anything inside the Blast. Subsequent clicks on anything else are Clicks.
Click Rate: This is the rate at which subscribers who opened the Blast clicked the links inside of it. This is calculated using the formula (Unique Clicks / Unique Opens).
After looking at the Blast Metrics Insights page, if you click on a Blast's name, you can see more specific metrics for that particular Blast related to Audience Members, links, and acknowledgments. For information about viewing insights for a specific Blast, please review Specific Blast Insights
Blast Audience Page
To view Insights for your Blasts Audience Metrics, go to Insights > Blasts > Audience.
On this page, you can see metrics related to the Audience Members who received your Blasts during the reporting period, and you can click an individual Audience Member's name to see more metrics for the Blasts they have received.
You can Filter metrics based on Segments, Blast Creators, and Campaigns from the Filter icon in the top right. Employing the Campaigns filter option will show all Audience members but update the metrics associated with those members to reflect the filtered Campaign(s). For more information about Filters, please review Filtering Your Insights.
Below are the columns you will see on the Blasts Audience page:
Audience Member: The name and email of the Audience Member.
Delivered: The number of Blasts that were successfully delivered (and not bounced) to each Audience Member.
Unique Opens (U. Opens): Counts only the first time an Audience Member opens a Blast.
Open Rate: This is the rate at which your Audience Members are opening their Blasts. This is calculated using the formula (Unique Opens / Delivers).
Unique Clicks (U. Clicks): Counts only the first time an Audience Member clicks inside a Blast.
Click Rate: This is the rate at which Audience Members who opened the Blast clicked the links inside of it. This is calculated using the formula (Unique Clicks / Unique Opens).
Avg. Blast Volume: The average number of Blasts delivered per day. This is calculated using the formula (Delivered / # of days).
After looking at the Blast Audience Insights page, if you click on an Audience Member's name, you can see more specific metrics for the Blasts that Audience Member received. For information about the Insights on the Blasts Audience Metrics page, please review Specific Blast Audience Insights.
Insights Actions
To learn how to perform different Insights actions (change time period, make home page, filter, export, sort, or search), review Insights Actions.
Quick Insights
The Quick Insights modal shows a few overview metrics for your Blast without requiring you to navigate away from the Blasts tab. To access Quick Insights, go to Blasts > Sent and click on the ⋮ Ellipsis Menu next to the Blast name.
The Quick Insights modal displays the following metrics.
Emails Sent
The number of Subscribers the Blast was sent to.
Unique Opens
Counts the first time a Subscriber opens their Blast.
Unique Clicks
Counts only the first time a Subscriber clicks any link inside the Blast. Subsequent clicks on links are Clicks.
Open Rate
The rate at which Subscribers are opening the Blast. This is calculated using the formula (Unique Opens / Delivers).
Click Thru Rate
The rate at which Subscribers who opened the Blast clicked the links inside. This is calculated using the formula (Unique Clicks / Unique Opens).
Clicking View Full Insights will take you to the Blasts > Metrics Insights page.
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.