Story Insights, Article Insights, Individual Content Metrics

To view the Categories a piece of content has been tagged with or the specific Segments it was assigned to click on the tag or the bullseye icon in the Categories or Segments column. The number in the icon represents the total number of Categories the article was tagged with and the total number of Segments it was assigned to. You can also see if the content was restricted to a particular Segment by looking at the bottom of the window that is opened when you click on either icon. If the content was restricted to a Segment you will see the lock closed and the text “Restricted” next to it. If it wasn’t you will see the lock opened and the text “Not Restricted”.By clicking on either the bullseye or tag icon in the Categories or Segments column you will also see the title of the story, its published - expiration dates.

Here you are given a report on each piece of content you have published which includes the following metrics:

  • Audience Reach - This is the number of Subscribers who have seen this piece of content. Audience reach is different from impressions because it is a unique number therefore it is counted once per Subscriber. Ex: You send a Newsletter out to 150 Subscribers. 90 of those Subscribers open the Newsletter to read the content and out of those 90 opens 30 of those subscribers open the Newsletter twice. Based on these numbers you will have an Audience reach score of 90 or 60% (90/150 = .06) as well as 120 impressions (90+30 = 120).
  • Impressions - The number of times your Subscribers viewed your content across the reporting period. An impression does not mean that the Subscriber clicked your content, it just means that it appeared on their screen. EX: You send out a Newsletter to 1,000 Subscribers. 800 Subscribers open the Newsletter. Out of those 800 Subscribers 400 of them open the Newsletter 2 times and 200 of them open it 3 times. Since impressions are the number of times your content appears on a Subscribers screen you will have a metric of 1,600 impressions for that piece of content (200 Subscribers opened the blast 1 times, 400 opened it 2 times and 300 opened it 3 times. 200 + (400 *2) + (200*3) = 1,600 impressions)

  • Clicks - A unique count of all the times Subscribers clicked on your content. This means that we count only the first time a Subscriber clicks on a piece of content and no more times after that. This gives you an accurate representation of audiences engagement with your content. EX: A subscriber has 10 stories in their newsletter. They click on 3 stories twice and 2 stories once. This Subscriber will record 5 clicks because we only count unique clicks instead of all clicks.

  • Content Click Rate - This is the rate at which your Subscribers engage with your content once it appears on their screen. It is calculated by dividing Clicks by Impressions. EX: If 10 stories appear on my screen and I click on 3 of them, then my content click rate is 30%

To go more in depth into the metrics of a particular piece of content click on its title in the Post column. You then have 2 viewing options in this section: Overview and Details.

Overview

The Overview section gives you metrics on each Subscriber the content was sent. Please Note when reading the table the top row in the table is the combined metrics in each column. EX: If the Click Rate in your top row is 15% then the Click Rate for your entire audience on that piece of content is 15%.

  • Audience Member - This column gives you the Subscriber's Name and Email address as entered into your Cerkl
  • Content Impressions - The number of times your Subscribers have viewed your content across the reporting period. An impression does not mean that the Subscriber clicked your content, it just means that it appeared on their screen. EX: You send out an email blast to 1,000 subscribers. 800 subscribers open the blast. Out of those 800 subscribers 400 of them open the blast 2 times and 200 of them open it 3 times. Since impressions are the number of times your content appears on a Subscribers screen you will have a metric of 1,200 impressions for that piece of content (200 Subscribers opened the blast once, 400 opened it twice and 300 opened it 3 times. 200 + (400 *2) + (200*3) = 1,600 impressions)
  • Total Clicks - This is a unique count of the number of times your Subscribers clicked on your content. This means that we count only the first time a Subscriber clicks on a piece of content and no more times after that. In most cases a subscriber will record only 1 click no matter how many times they engage with the same piece of content. This gives you an accurate representation of your audience's engagement with your content instead of reporting on multiple false clicks. EX: A subscriber has 10 stories in their newsletter. They click on 3 stories twice and 2 stories once. This Subscriber will record 5 clicks because we only count unique clicks instead of all clicks
  • Content Click Rate - This is the rate at which your Subscribers engage with your content once it appears on their screen. It is calculated by dividing Clicks by Impressions. EX: If 10 stories appear on my screen and I click on 3 of them, then my content click rate is 30%

Details

The Details section presents you with Channel Specific metrics on how your Subscribers engage with your content. It is important to note that the metrics you see under each Channel are Channel specific. This means that the insights under the Mobile section were solely taken from the Mobile App. Please Note when reading the table the top row in the table is the total of all metrics in each column. EX: If the Clicks metric for Newsletters in your top row is 123 then you have a total of 123 Clicks for your Newsletter in the reporting period.

Here is an explanation of all the metrics given:

  • Audience Member - This column gives you the Subscriber's Name and Email address as entered into your Cerkl.
  • Delivered - The number of Newsletters that were delivered to your Subscribers.
  • Opens - We only count unique opens(similar to clicks). A unique open is counted only the first time a Subscriber opens a newsletter. EX: If I open Story A 3 times and Story B 4 times I have only recorded 2 unique opens because I opened Story A and Newsletter B.
  • Imp. or Impressions - The number of opportunities your Subscribers had to view your content across the reporting period. An impressions does not mean that the Subscriber engaged with your content, it just means that it appeared on their screen. EX: 10 stories appear on a Subscribers screen. They will log 10 impressions
  • Clicks - A count of all the times Subscribers clicked on your content. This is a good indicator of how subscribers are engaging with your content. EX: A subscriber Clicks on 3 stories in their Newsletter. They will record 3 clicks
  • Sessions - This is whenever a Subscriber opens a Newsletter, Intranet, or Mobile App. One Session is recorded each time one of these happens. EX: If I log into my intranet twice for one day, then I have recorded 2 sessions for that day

You can click on any Subscribes name to get a deeper look into their metrics and see what pieces of content they have viewed and clicked on.

If you have any questions at all, don't hesitate to reach out to us at

support@cerkl.com or use the help bot in the bottom right-hand corner of any cerkl.com page for a quick answer!

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