The Content Insights page shows you metrics related to the Content published inside your Insights. To see these metrics, go to Insights > Content.

To learn more about the different actions you can perform inside Insights, check out this article.

Once you're on the Individual Content Metrics page, you will see metrics for all the Content published in your Instance during the selected reporting period.

Please Note: When reading the table, the top row is the total metrics for all the columns. EX: If the top row for Click Rate is 15%, then the Click Rate for your Instance during the selected reporting period is 15%.

Below are the columns of information you will see on this page:

  1. Post: The title and post image for the piece of Content. You can view this piece of Content by clicking the icon below the title.

  2. Categories: The number of Categories tagged to this piece of Content. If you click on this icon, you will see a pop-up modal that includes the names of the tagged Categories.

  3. Segments: The number of Segments targeted or restricted to this piece of Content. If you click on this button, you will see a pop-up modal that includes the name of the Segments and whether or not the Content was restricted to this Segment.

  4. Source: The name of the source the Content was pulled from. If it was not pulled from a source, this will be blank.

  5. Audience Reach: The number of Subscribers who have been sent a piece of Content. This is calculated using the formula (Audience Reach / Delivers). EX. The News Digest (with this piece of Content) is delivered to 150 Subscribers and 90 of those Subscribers open that News Digest. Based on these numbers, the Audience reach is 90. This means this piece of Content reached 60% of the Audience.

  6. Impressions: The total number of opportunities your Subscribers had to view your Content across the reporting period. An impression does NOT mean that the Subscriber engaged with the Content. It just means that the Content appeared on their screen. EX. Subscriber “A” is shown 7 pieces of Content inside their News Digest, and Subscriber “B” is shown 9 pieces of Content in their News Digest. These Subscribers would log 16 Impressions.

  7. Clicks: The unique number of times a Subscriber clicks on a piece of Content. This means that we count only the first time a Subscriber clicks on a piece of Content and no more times after that. This gives you an accurate representation of your Audiences engagement with your Content. EX. If a Subscriber clicks on 3 separate pieces of Content in their News Digest, they will record 3 clicks.

  8. Click Rate: The rate your Subscribers are clicking on the Content that is presented to them. This is calculated using the formula (Total Unique Clicks / Total Impressions). EX. If 10 pieces of Content appear on my screen and I click on 3 separate pieces of Content, my Content Click Rate is 30%.

To see more specific metrics for the Audience Members who received a piece of Content, click on the title of the Content to open a new metrics page.

This page is broken up into two different tabs: Overview and Details.

Overview

If you go to Insights > Content > Overview (located above the table), you can see metrics on each Subscriber the Content was sent to.

Please Note: When reading the table, the top row is the total metrics for all the columns. EX: If the top row for Click Rate is 15%, then the Click Rate for your Instance during the selected reporting period is 15%.

  • Audience Member: The Subscriber's name and email address as entered in your Instance.

  • Content Impressions: The number of opportunities your Subscribers had to view your Content across the reporting period. An Impressions does NOT mean that the Subscriber engaged with your Content, it just means that it appeared on their screen. EX: If 10 pieces of Content appear on a Subscriber's screen, they will log 10 Impressions.

  • Total Clicks: The number of times Subscribers clicked on your Content inside any channel. This is a good indicator of how Subscribers are engaging with your Content. EX. If a Subscriber clicks on 3 pieces of Content in their News Digest, they will record 3 Clicks.

  • Content Click Rate: This is the rate at which your Subscribers engage with your Content once it appears on their screen. This is calculated using the formula (Clicks / Impressions). EX. If 10 pieces of Content appear on my screen and I click on 3 of them, my Content Click Rate is 30%.

Details

If you go to Insights > Content > Details (located above the table), you can see channel-specific metrics on how your Subscribers engage with your Content.

It is important to note that the metrics you see under each channel header are channel-specific: News Digest, Intranet, Mobile, Teams. EX. The Insights under the Mobile header are solely taken from the Mobile App.

Please Note: When reading the table, the top row is the total metrics for all the columns. EX. If the top row for News Digest Clicks is 123, then you have a total of 123 Clicks for your News Digests during the reporting period.

  • Audience Member: The Subscriber's name and email address as entered in your Instance.

  • Del. (Delivered): The number of News Digests delivered to your Subscribers.

  • Opens: The number of times the Content was opened during the selected reporting period. EX. If I open Story "A" 3 times and Story B "4" times, 8 Opens will be logged.

  • Imp./Impressions: The number of opportunities your Subscribers had to view your content across the reporting period. An impressions does not mean that the Subscriber engaged with your content, it just means that it appeared on their screen. EX. If 10 pieces of Content appear on a Subscribers screen, they will log 10 Impressions.

  • Clicks: The number of the times Subscribers clicked on your Content in any channel. This is a good indicator of how Subscribers are engaging with your Content. EX. If a Subscriber clicks on 3 pieces of Content in their News Digest, they will record 3 Clicks.

  • Sessions: The number of times a Subscriber opens a channel (Intranet, Mobile, or Teams). One Session is recorded each times this happens. EX. If I log into my Intranet 2 times in one day, there will be 2 Sessions recorded for that day.

Note: You can click on any Subscriber's name to get a deeper look into their metrics and see what pieces of Content they have viewed and clicked on.

Please Note: Apple released a privacy settings update. To see how this may impact your Insights, check out this article.

If you have any questions at all, don't hesitate to reach out to us at

support@cerkl.com or use the chat bot in the bottom right-hand corner of any cerkl.com page for a quick answer.

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