Welcome to the glossary for the terms inside of your Broadcast Insights. The terms below are separated into columns (based on their location in the left-hand menu on the Insights page) and arranged alphabetically below. To view the definitions or examples for any of the terms underneath the column header, click the linked column header name.

AUDIENCE - DETAILS

AUDIENCE - OVERVIEW

BLASTS

CATEGORIES

CHANNELS - INTRANET

Intranet: Clicks

Click Rate

Audience:

Blast Volume

Most Popular: Audience Reach

Active Users

Intranet: Impressions

Clicks

Audience:

Click Rate

Most Popular: Interest Level

Adoption Rate

Intranet: Sessions

Clicks/Session

Audience:

Delivered

Most Popular: Percent of Audience

Average Clicks/Session

Mobile: Clicks

Engagement

Audience:

Open Rate

Opportunities:Audience Reach

Average Session Duration

Mobile: Impressions

Impressions

Audience:

U. Clicks

Opportunities:Interest Level

Average Sessions per User

Mobile: Sessions

News Digest: CTR

Audience:

U. Opens

Opportunities:Percent of Audience

Avg DAU

News Digest: Clicks

News Digest: Delivered

Metrics:

Click Rate

Avg DAU Percent

News Digest: Del.

News Digest: Open Rate

Metrics:

Clicks

Clicks

News Digest: Imp.

Sessions

Metrics:

Del.

Content Click Rate

News Digest: U. Opens

Metrics:

Open Rate

Impressions

Teams: Clicks

Metrics:

Opens

Sessions

Teams: Impressions

Metrics:

Sent

Total Unique Users

Teams: Sessions

Metrics:

U. Clicks

Traffic Volume by Hour

Metrics:

U. Opens

CHANNELS - MOBILE

CHANNELS - NEWS DIGEST

CHANNELS - OVERVIEW

CHANNELS - TEAMS

CONTENT

Active Users

% Personalized

Average Daily Active Users (DAUs)

Active Users

Audience Reach

Adoption Rate

Click-Thru Rate

Channel Engagement Over Time

Adoption Rate

Click Rate

Authenticated Users

Delivery Rate

Content Click Rate

Average Clicks/Session

Clicks

Average Clicks/Session

Engagement Score

Total Clicks

Average Session Duration

Impressions

Average Session Duration

Open Rate

Total Impressions

Average Session per User

Avg DAU

Subscribes

Usage Volume: Total Sessions

Avg DAU

Avg DAU Percent

Total Audience

Usage Volume: Unique Users

Avg DAU Percent

Clicks

Unsubscribes

Clicks

Content Click Rate

Content Click Rate

Impressions

Impressions

Sessions

Sessions

Sessions by OS

Total Unique Users

Total Unique Users

Traffic Volume by Hour

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