These terms (definitions + examples) are listed in alphabetical order below:

To go back to the Insights glossary, click this link.

The number of unique Teams users in the selected reporting period.

EX: If Subscriber “A” logs into Teams 2 times today and Subscriber “B” logs in 3 times today, this metric will show 2 active users.

The percentage of your Audience Members that are active Teams users.

Adoption Rate = (Active User / Total Audience) * 100.

EX: If you have 200 Audience Members and only 40 of them use Teams, your Teams adoption rate would be 20%.

The average number of unique times your Subscribers clicked inside of Teams once they start a Session.

Average Clicks Per Session = Unique Clicks / Sessions.

EX: Subscribers “A” and “B” log into Teams. Subscriber “A” clicks on 10 separate Stories, and Subscriber “B” clicks on 4 separate Stories. These Subscribers will have an average of 7 clicks per Session.

The average length (in minutes) of a Teams Session during the selected reporting period.

Average Session Duration = Total Number of Minutes / Total Number of Sessions

EX: If Teams logs 50 Sessions last week with a total of 500 minutes, the average Session duration for that week would be 10 minutes.

The average number of sessions that active Team users log during the reporting period.

Average Session per User = Total # of Sessions / # of Active Users

EX: If there are 10 active users on Teams and they track a total of 50 sessions last week, the average sessions per user for last week would be 5.

The average number of active Teams users per day.

The percentage of your Audience who visit Teams on average each day.

The unique number of times a Subscriber clicks on a piece of Content in Teams.

EX: If a Subscriber clicks on 3 separate pieces of Content in Teams, they will record 3 clicks.

The rate your Subscribers are clicking on the Content that is presented to them on Teams.

Content Click Rate = (Total Unique Clicks / Total Impressions) * 100.

EX: If 10 pieces of Content appear on Teams (impressions) and I click on 3 separate pieces of Content (unique clicks), my Content click rate is 30%.

The number of unique opportunities your Subscribers had to view your Content on Teams across the reporting period.

Note: An impression does NOT mean that the Subscriber engaged with the Content. It just means that the Content appeared on their screen.

EX: Subscriber “A” is shown 7 pieces of Content inside Teams (logging 7 impressions), and Subscriber “B” is shown 9 pieces of Content inside Teams (logging 9 impressions). These Subscribers would log 16 impressions.

The number of times a Subscriber opens Teams.

Note: Sessions are kept alive by Subscribers continuing to interact with Content. If they do not continue interacting with Content, the Session will expire, and a new Session will start next time they open the Channel.

EX: If a Subscriber logs into Teams 2 times in one day, there will be 2 Sessions recorded for that day.

The number of users who used Teams during the reporting period (counts ONLY the Subscriber’s first use).

EX: If 20 Subscribers used Teams last week and 5 of those Subscribers used your Intranet twice last week, the total number of unique users would be 20.

The number of events (Impressions, Clicks, Sessions, Dismiss) on your Teams by hour.

EX: If 725 Audience Members accessed Teams at 1 pm over the past 4 weeks, the bar chart will show 725 Audience Members accessed Teams at 1 pm over the past 4 weeks.

To go back to the Insights glossary, click this link.

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