These terms (definitions + examples) are listed in alphabetical order below:

To go back to the Insights glossary, click this link.

The rate your Subscribers are engaging (clicking) on the Content when it appears on their screen in any Channel (News Digest, Intranet, Mobile, or Teams).

Click Rate = (Total Clicks / Total Impressions) * 100.

EX: If 10 pieces of Content appear on my screen (impressions) in a News Digest and I click on 3 of them (clicks), my Content click rate is 30%.

The number of times a Subscriber clicks inside on a piece of Content in any Channel (News Digest, Intranet, Mobile, or Teams).

EX: If a Subscriber clicks on 3 pieces of Content in their News Digest, they will record 3 clicks.

The average number of times your Subscribers clicked inside of your Channel (Intranet, Mobile, or Teams) once they start a Session.

Clicks Per Session = Clicks / Sessions.

EX: Subscribers “A” and “B” log into your Intranet. Subscriber “A” clicks on 10 Stories (1 session), and Subscriber “B” clicks on 4 Stories (1 session). These Subscribers will have an average of 7 clicks per Session.

A reflection of how your Subscribers have been interacting with your Content in all channels (News Digest, Intranet, Mobile, or Teams) .

Engagement Score is calculated by blending Open Rate, Click Rate, and Super Click Rate.

Note: This is a comparative score that compares how Subscribers are engaging with your Content. This is NOT a health score, which means it will never show 100%.

EX: A Subscriber with an Engagement Score of 50 is considered to have good engagement.

The total number of opportunities your Subscribers had to view your Content across the reporting period in all channels (News Digest, Intranet, Mobile, or Teams).

Note: An impression does NOT mean that the Subscriber engaged with the Content. It just means that the Content appeared on their screen.

EX: Subscriber “A” is shown 7 pieces of Content inside Teams (logging 7 impressions), and Subscriber “B” is shown 9 pieces of Content inside the Mobile App (logging 9 impressions). These Subscribers would log 16 impressions.

The rate that your Audience clicks through your News Digest.

CTR = (Unique Clicks / Unique Opens) * 100.

EX: If your Subscribers uniquely open 250 New Digests and click on 100 separate pieces of Content, you will have a CTR of 40%.

The number of News Digests that were delivered during the reporting period.

The percentage of Subscriber that open their News Digest when they receive them.

Open Rate = (Unique Opens / Delivers) * 100.

EX: If 1,000 Subscribers received a News Digest and only 200 Subscribers opened their News Digest, the open rate would be 20%.

The number of times a Subscriber opens a Channel (Intranet, Mobile, Teams, News Digests, or Archive).

Note: Sessions are kept alive by Subscribers continuing to interact with Content. If they do not continue interacting with Content, the Session will expire, and a new Session will start next time they open the Channel.

EX: If I log into my Intranet 2 times in one day, there will be 2 Sessions recorded for that day.

To go back to the Insights glossary, click this link.

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