Your Engagement Score is a reflection of how your Subscribers have been interacting with your Content. It is not a health score but a comparative score that can be used to compare how Subscribers are engaging with your Content.
The goal of your engagement score is not to get anyone to 100% engagement because that is a very unrealistic thing to do. This metric is meant to compare Subscribers' engagement to one another and quickly identify the Subscribers who are not engaging with your Content as much as others.
You can use this metric to discover which Subscribers have low engagement and develop a strategy to increase their score. To read about some tips for increasing your engagement score, check out this article.
Engagement Score is calculated by blending the following metrics:
Open Rate: The percent of News Digests that have been opened out of all that were delivered.
Click Rate: The percent of News Digests that were opened and then clicked on at least once.
Super Click Rate: The percent of News Digests that were opened at least once and clicked on more than once.
Each of the above rates are weighted differently. Open rate and click rate are weighted the highest and super click rate is weighted the lowest. These weighted rates are entered into an algorithm to give you the engagement score metric.
You can view different engagement scores in a variety of places throughout your Insights.
Entire Audience Engagement
If you would like to see the Engagement Score for your entire News Digest Audience, go to Insights > Channels > News Digest.
Here, you can see the Engagement Score inside the Cerkl Snapshot, and you can change the reporting period to see how the metric has changed over time.
Individual Audience Member Engagement
If you would like to see the Engagement Score for individual Subscribers, go to Insights > Audience > Metrics.
In the column to the right of Audience Member, you can see the Engagement of each of your Subscribers.
You are also able to view Engagement Score in a number of Custom Dashboard components: Engagement History, Overall Audience Engagement, Cerkl Snapshot.
Using Custom Dashboards components allows you to set and view multiple reporting periods at once to see engagement change over time.
If you would like to learn more about creating Custom Dashboards and the different component options, check out this article.
If you have any questions at all, don't hesitate to reach out to us at firstname.lastname@example.org or use the chat bot in the bottom right-hand corner of any cerkl.com page for a quick answer.