These terms (definitions + examples) are listed in alphabetical order below:

To go back to the Insights glossary, click this link.

The percentage of Subscribers that are receiving personalized Content.

Note: This number represents the percentage of Subscribers who have interacted with enough Content to receive a personalized News Digest experience. It is NOT the percentage of Subscribers who have gone through the personalization process.

EX: If your % Personalized is 30% that means that 30% of your Subscribers are receiving personalized content (based on implicit and explicit interests).

The rate that your Audience clicks through your News Digest.

Click-Thru Rate = (Unique Clicks / Unique Opens) * 100.

EX: If your Subscribers uniquely open 250 News Digests and click on 100 separate pieces of Content, you will have a CTR of 40%.

The percentage of News Digests that were delivered.

Delivery Rate = (Total News Digests Delivered / Total News Digests Sent) * 100

EX: If 500 News Digests were sent and 25 of those bounced, the delivery rate would be 95%.

A reflection of how your Subscribers have been interacting with your Content.

Engagement Score is calculated by blending Open Rate, Click Rate, and Super Click Rate.

Note: This is a comparative score that compares how Subscribers are engaging with your Content. This is NOT a health score, which means it will never show 100%.

EX: A Subscriber with an Engagement Score of 50 is considered to have good engagement.

The percentage of Subscribers that uniquely open their News Digest when they receive them.

Open Rate = (U. Opens / Total News Digests Delivered) * 100.

EX: If 1,000 Subscribers received a News Digest and only 200 Subscribers opened their News Digest, the open rate would be 20%.

Total number of Audience Members that Subscribed during the reporting period.

The total number of Subscribers in your Broadcast Instance that are opted-in to receive News Digests.

Total number of Audience Members that Unsubscribed during the reporting period.

To go back to the Insights glossary, click this link.

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