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Blast Controls

Custom Colors, Font Text Customization, Send to Everyone, Suppress Auto-Replies, Sender Proxies, Profiles

Robert Lanckton avatar
Written by Robert Lanckton
Updated over a month ago

Blast Controls allow you to configure the default styles, setting, personalization field fallbacks, and Sender Proxies for Blasts.

To access the Blast Controls page, go to Blasts > Controls.

Reminder: After making changes, click the Save button (located in the top right corner of your screen) to save your new Blast Controls settings.

Default Styles

On the Blast Controls page, you will see the following default style options: Pre-loaded Color Defaults, Font and Color Defaults, Button, and Footer.

These settings are implemented as defaults, but can be changed while creating a Blast from within Element editors or the Email Settings menu. For information about the Email Settings menu, please review: Email Settings Inside Blast Editor.

Color Defaults

You have the option to set 12 default colors that you can easily access when creating a Blast. To set these default brand colors, you can use the color picker or enter a hex code.

Text

Setting the default font family, link, and text colors help your team meet your company’s branding standards in communications.

Select the default font family that will be used when creating new Blasts from the Font Family drop down. The default web safe fonts are available for selection, or you can select your Cerkl Instance's Custom Font. For information on adding a Custom Font, please review: Apply Your Branding.

You can also customize the default text and link colors by clicking the color circle to select from the color wheel and your preloaded colors, or simply enter a hex code in the text box

Button

Create a default button setting to start from when creating Blasts.

You can change the text and button colors by clicking the color circle to select from the color wheel and your preloaded colors, or simply enter a hex code in the text box.

You can also alter the padding of the button, and determine how round the button corners are.

Footer

There are a few options which may be available for your default Footer settings. When enabling or disabling these settings, a preview of the Footer will be available.

The available options include:

  • Use Footer: If disabled, no footer will appear, whether or not the two other options are selected.

  • Profile Image: If enabled, uses the profile image set in your Branding Settings.

  • Social Links: Includes all links added to your Settings > Social Links settings.

Footer Style is automatically configured based on your Theme Color set in your Branding Settings.

If you're not seeing an option available, this be cause organizations that are Private (Internal) or Public (External) have different options available to them.

Both have the option to enable or disable the Profile Image and all Social Links in the footer of their Blasts.

Internal Organizations have the option to disable the footer in their Blasts.

External Organizations do not have the option to disable the footer in their Blasts. The information in the footer is required by law to be there for external accounts sending to email addresses they do not own.


Sending Options

On the Blast Controls page, you will be able to suppress Blast auto-replies, toggle Sender Proxies on or off, and edit your list of available senders.

Allow Sending to Everyone

Toggle on to allow users with appropriate permissions to send Blasts to everyone.

Toggle off to limit senders to only be able to utilize Audience Builder and individual recipients.

Target by Interest

When using Interests in Audience Builder, this will either restrict your Blast Audience to only those with that Interest, or include Subscribers who are not in the selected Segments but do have that interest. For more information about this feature, please review: Blast Audience Overview - Target by Interest

Toggle on to allow senders to use Subscriber Category Interests in Audience Builder.

Toggle off to limit senders to only be able to utilize Segments and individual recipients in Audience Builder.

Suppress Auto-Replies

Toggle on to enable Suppress Auto-Replies by default for all new Blasts.


Toggle off to disable the Suppress Auto-Replies by default for all new Blasts.

This setting can still be changed individually under Blast Email Settings in the Blast Editor. To learn more about this feature, please review: Suppress Blast Auto Responses.

Sender Proxies

When enabled, Blast senders can only select from a predefined, permissioned list of available Sender Profiles that your Admins control from the Sender Proxies tab (see below).

Toggle on to limit senders to use only Sender Profiles.

Toggle off to allow senders to enter their own Sender info.

We recommend keeping this setting once it's been set to maintain consistent sending behavior. When changing this setting, any Scheduled Blasts will be moved to Drafts so that the Sending info can be updated.

Blasts sent under one of these two settings will not be able to be Retargeted if this is changed. Any Scheduled Retargets will be either deleted or Sent to Drafts where you'll only be able to manually delete it.


Personalization Fields

Personalization Fields allow Blast creators to automatically insert unique information that will be sent to each recipient. To learn more, please review: How to use Personalization Fields in Blasts.

Sometimes, you might not have information available for every recipient, so you'll want to set up a Fallback Display that will be used in the Blast, just in case. Simply click the Pencil icon for the Personalization Field to add a new Fallback Display.

If you do not set a Fallback Display, and a recipient does not have data, they will see the Personalization field code. For example: *|FULLNAME|*

The Personalization Fields table allows you to review each attribute, the current Fallback Display, the current percent of audience members with the data available, and whether or not the attribute is enabled as a Personalization Field. (You can set a Fallback Display for attributes even if they're not yet enabled for use in Blasts.)

Attributes can be enabled or disabled by an Administrator from Settings > Attributes. For information about these settings, please review Subscriber Attributes Settings.


Sender Proxies

Sender Proxies, are predefined Sender Profiles that are created for Blast senders to select from - these can be permissioned to allow only certain Team Members access, or made available for everyone with permission to send a Blast.

To enable Sender Proxies, go to the Sending Options tab within Blast Controls.

The below information will go over the options available in the Sender Proxies page and Sender Profiles table. For information about creating and editing Sender Profiles and their permissions, please review: Create and Edit Sender Profiles.

From the Sender Proxies tab, you have the option to +Filter, Search, Export, Create New Sender Profiles, and review or edit Sender Profiles from the table.

Sender Profiles Table

Profile Name

The profile name is for your internal teams purposes

Ellipsis Menu Button

The ⋮ Ellipsis Menu Button provide the options to Edit, Manage Access, or Delete a Sender profile.

Important: When a Sender Profile is deleted, and associated sent Blasts will no longer be able to be Retargeted. This cannot be undone.

Sender Name

The name(s) of the people your Blast will be sent from. This name will be sent to recipients.

Send From Email

This is the email address your Blast will be sent from in your Organization.

To add a separate Reply To email address, click the Link button.

Reply to Email

By default, this will be the same as the Send From email. However, you may sometimes find these are different.

Permission setting

This includes the number of team members permissioned to use the profile.

Every organization is required to have an Organizational Default option to use by all senders - this cannot be edited. Additional Sender Profiles can be created or edited by an Administrator.

Filter

To narrow the list of Sender Profiles down to a specific result, the Filter option allows you to filter by:

  • Profile Name

  • Sender Name

  • Send From Email

  • Reply To Email

  • Permissions (Everyone or Restricted)

  • Team Member (Find Restricted Profiles this Team Member is included in)

Search

Search using text for information in any listed column in the table.

Sort

Click the column Header to enable Sort for that column.

Export

Export the Sender Profiles Table based on your current Filter or Search results as a .CSV file. This export includes the Team Member Permission lists for any restricted Sender Profiles.


If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.

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