Once you have filled out the Sending Info section for your Blast, you will need to fill out the Audience section to determine your Blast’s Target Audience.

Inside the Audience section, you can select Targeted or Everyone to build your Blast's Audience. Then, you can view your Target Audience list before sending out your Blast.

Please Note: Your default Blast Target Audience will to be zero.

Targeted

When you choose the Targeted button (default), you will be able to target Segments, Interests, and Individual Recipients.

Target by Segment

The Subscribers in the Segments you target will be added to your Blast's Target Audience.

To select Segments to target, click the drop-down arrow under Target by Segment and search for the Segment you want to target. Then, click on the Segment name in the drop-down list to add the Subscribers in this Segment to your Blast’s Target Audience.

Please Note: There's no worry about overlap between the Segments, it will only send one copy to each Subscriber.

Target by Interest

The interests you select will add Subscribers that have interest in those Categories to your Blast's Target Audience.

To select interests to target, click the drop-down arrow under Target by Interest and search for the Categories of interest you want to target. Then, click on the Category name from the drop-down list to add Subscribers with interest in that Category to your Blast’s Target Audience.

Match

After selecting the Segments and Interests to target, you will have the option to choose Any (default) or All to the right of Match.

To learn more about the differences between Any and All, check out this article.

Individual Recipients

You can add up to 10 Individual Recipients to your Blast's Target Audience.

To add individual email addresses, click + New Recipient and start typing their email to search it. When you see the email, select it from the list to add that Individual Recipient to your Blast's Target Audience.

Everyone

If you select the Everyone button, your Blast's Target Audience will be sent to ALL Subscribers. You will NOT be able to edit the targeted Segments, Interests, or Individual Recipients if you select Everyone.

Viewing Target Audience List

In the black Target Audience box, you will see the number of Subscribers your Blast will be sent to.

Before sending out your Blast, you are able to preview the Target Audience list and search through emails to ensure you targeted the correct Subscribers. To do this, click on the Target Audience box, and it will open an Audience Preview.

Once you finish targeting your Audience, check out this article to see how to schedule or send your Blast.


If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.


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