Personalization Fields allow you to personalize Blasts towards your Audience Members by including Subscribers' first name, full name, and email address in a Blast's subject line or text.

To include Personalization Fields inside of your Blast, open Blast Editor and follow the steps below.

Adding Personalization Fields in a Text Element:

  1. Add a Text Element into your Blast or click on a current Text Element to edit it.

  2. Inside of the Text Element, click the person icon (located in the second row of the tool bar).

  3. Select the Personalization Field you would like to include: First Name, Full Name, Email Address.

  4. Once selected, it will be placed into the Text Element where your cursor was.

Adding Personalization Fields in the Subject Line:

  1. Open the Sending Info section of your Blast.

  2. Click the person icon (located to the right of the Subject Line field).

  3. Select the Personalization Field you would like to include: First Name, Full Name, Email Address.

  4. Once selected, it will be placed into the Subject Line where your cursor was.

PLEASE NOTE: It is important to set Fallback Personalization Fields for Audience Members who don't have these fields in their Subscriber Profile. There are three places where you can set these fallback fields:

  • Blast Controls: Go to Blast > Controls > open the Personalization Fields section.

  • Blast Editor: Inside Blast Editor, click on the three vertical dots to the right of Exit > click Email Settings.

  • Personalization Field Icon: Inside Blast Editor, click on the person icon that allows you to add Personalization Fields (in the Subject Line or in a Text Element) > click Edit Defaults to open your Email Settings.

If you have any questions at all, don't hesitate to reach out to us at support@cerkl.com or use the chat bot in the bottom right hand corner of any cerkl.com page for a quick answer.

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