Subscribers Overview

Audience Members, Opt-in Status, Subscribers

Maddy Rieman avatar
Written by Maddy Rieman
Updated over a week ago

Subscribers are the Audience Members who receive the News Digests or Blasts sent from your Instance. To go to your Subscribers page, go to Audience > Subscribers.

On the Subscribers table, you can:

If you would like to learn more about additional functions of the subscribers table, we also have articles on how to:

Subscriber Details

On this page, you will see 6 columns of information by default, all of which can be used to filter Subscribers:

  1. ID: The Subscriber's first and last name, as well as the Subscriber's email address. This is the address that any News Digests or Blasts will be sent to. This information can be passed through to Cerkl Broadcast system in multiple ways: Import from a CSV file, Subscriber Plugin, API Integration with 3rd party System of Record, or from Cerkl's native integration with OptinMonster.

    Clicking the three dots to the right of the Subscriber's name and email address will display options to Edit, View, or Unsubscribe the Audience member.

    Please Note: The Administrators in your Instance will have a purple crown icon next to their name and the Team Members will have a gray chess rook icon next to their name.

  2. Segments: The Segments that the Subscriber is part of. Segments are used to target Content or Blasts.

  3. Opt-in Status: The Subscriber's delivery status: Email Blasts Only, News Digests Only, Email Blasts and News Digests.

    To learn more about opt-in status, check out this article.

  4. Date Subscribed: The date the Subscriber was added as a new Audience Member within your Instance.

  5. Date Personalized: Shows who has completed the personalization process. Below are the four different pieces of information that can be shown in this column:

    • Empty: If the column is empty, that means the Subscriber has not received the Welcome Email. This could be because they are not opted-in to receive News Digests or the Welcome Email was toggled OFF in Audience Controls when they Subscribed.

    • Date: If this column only shows a date, that means the Subscriber completed the personalization process on that specified date.

    • Date + Resend Welcome Email Link: If this column shows the date and a Resend Welcome Email link, this means a Team Member has completed the personalization process on that specified date. The mail icon in this column allows Team Members to resend the Welcome Email to themselves to see what it looks like.

    • Resend Welcome Email Link: If this column only shows the Resend Welcome Email link, that means the Subscriber received the Welcome Email at some point, but has not yet gone through the personalization process.

    If you would like to learn how to resend your Welcome Email to all non-personalized Subscribers, check out this article.

  6. Privacy: The level of tracking and personalization for the Subscribers. Hover over the icon in this column to see the Subscriber's privacy level:

    • Personalize my experience (default).

    • Personalize my experience but do not learn about me.

    • Personalize my experience but do not report on my activity.

    • Do not personalize my experience. Note: Team members with Full Admin privileges will see the Resend Welcome Email for subscribers and team members, even after they have personalized.

To learn more about the Subscriber privacy options, check out this article.

Please Note: Privacy options are included to comply with GDPR (EU's General Data Protection Regulation).

Add and Remove Attribute Columns

Your Subscribers table can be edited to suit your display preferences using the Edit Table button in the upper right corner:

From there, you have the option to add or remove attribute columns. Check out this article for more information on Customizing your Audience table.

Pro-Cerkler's Tip: The data that is available for display in the Subscriber's table can be selected in Settings > Attributes. You can learn more about Subscriber Attribute Settings in this article.

Filter Subscribers

To filter your Subscribers click the +Filter icon at the top of your audience.

On this page, you can filter by relevant attribute columns which have been added to your table from the Edit Table menu.

For more information about the new and improved Filter tools, please review How To Filter Your Audience


If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.

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