A Subscriber’s privacy relates to how much data we collect on them.

An ideal Subscriber experience involves our A.I. tailoring specific Content to Subscribers based on the preferences they set, their interests, and their habits. Our A.I. will also take the data collected on your Subscriber's habits and report them as Insights in your Instance.

Below you will see the four privacy options, how to view Subscriber privacy settings, and how to change a Subscriber's privacy settings.

You have four privacy options to choose from:

  1. Personalize my experience

  2. Personalize my experience by do not learn about me

  3. Personalize my experience but do not report on my activity

  4. Do not personalize my experience.

Personalize my experience:

This setting is default and it is the recommended setting because the Subscriber will get the ideal Cerkl experience by receiving personalized Content.


Personalize my experience but do not learn about me:

The Subscriber's activity will still be counted as metrics inside of insights BUT their behavior will not add weight to interest in any Categories.


Personalize my experience but do not report on my activity:

The Subscriber's experience will be personalized (including changes in Category weight based on behaviors) BUT none of their activity will be counted towards the metrics reported inside Insights.


Do not personalize my experience:

We DO NOT recommend this option. Selecting this option might result in the Subscriber possibly receiving the same Content over and over again, along with not receiving a personalized experience.

There are two ways to view a Subscriber's privacy settings.

To view the Subscriber's privacy setting, go to Audience > Subscribers and search or filter for the Subscriber you are looking for. Then, follow the steps under one of the options below.

Option One:

  1. Look at the Privacy column (located on the right side of the screen).

  2. Hover over the person icon in this column. This will show you the Subscriber's current privacy setting.


Option Two:

  1. Click on the Subscriber's name.

  2. You can see the privacy setting under Privacy (located in the top right corner of the Subscriber details pop-up modal).

There are two ways to change a Subscriber's privacy settings.

To change the Subscriber's privacy setting, go to Audience > Subscribers and search or filter for the Subscriber you are looking for. Then, follow the steps under one of the options below.

Option One:

  1. Edit the Subscriber's details by doing one of the following:

    1. Click on the Subscriber's name > click Edit User (located in the pop-up modal).

    2. Click the pencil icon next to the Subscriber's name.

  2. Click the drop-down under Privacy.

  3. Choose a new privacy setting.

  4. Check the box to show you have the consent of this Subscriber to modify their privacy settings.

  5. Click Save.


Option Two:

  1. Check the box to the left of the Subscriber's name.

    Please Note: If you would like to select multiple Subscribers to perform a bulk action to change multiple Subscribers' privacy settings at once, check out this article.

  2. Click the Set Privacy button (located above the Subscriber names).

  3. Select the new privacy setting.

  4. Read the pop-up confirmation modal and if you have the consent of the individual(s) to modify their privacy settings, click I agree to complete the action.

If you have any questions at all, don't hesitate to reach out to us at support@cerkl.com or use the chat bot in the bottom right-hand corner of any Cerkl page for a quick answer.

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