Before you panic, remember that the national average Click-Thru Rate is just 2%! That means that only 2% of your subscribers are expected to click on your articles or links in your emails. Compare that to Cerkl's average Click-Thru Rate of almost 23% and your mind is blown - crazy, right?
When thinking about your click-through rate, don't forget that Cerkl's personalization software already takes care of the hard work - curating content that is of interest to each and every subscriber! Because the the platform learns your subscribers' explicit and implicit interests, they receive articles that are relevant to them.
Here are some helpful tips to boost your Cerkl's Click-Thru Rate:
1) Choose the best newsletter format for your audience.
Cerkl offers three effective newsletter formats: headlines only, headlines plus, and traditional.
2) Create engaging headlines and summaries.
Headlines are of utmost importance. But often-forgotten summaries alongside your articles allow your audience to preview each piece of content and choose whether they're interested.
3) Add images placeholders to each story.
Let's get some clicks!!