To change the Default Delivery Time, Frequency, and Format for your Subscribers’ News Digests, go to Settings > News Digest.
PLEASE NOTE: This will only be the default for any Subscribers who have NOT gone through the Personalization Process. Also, in order to save the changes made on this page you will need to click the Save button in the top right corner of the page.
Default Time and Frequency
In the Default Time and Frequency section, you will be able to choose the following defaults:
Delivery Frequency: Use the drop-down list to select how often you would like non-personalized Subscribers to receive their News Digests.
Delivery Day: Select the day of the week that you would like non-personalized Subscribers to receive their News Digests.
Delivery Time: Use the drop-down list to select the time you would like non-personalized Subscribers to receive their News Digests. Also, be sure to select AM or PM after choosing a time.
Note: When you are selecting these defaults, it is important to consider when your Subscribers are most likely to open/read their News Digest, and how often you think they would want to receive a News Digest. It’s important to consider these factors because you want your News Digest to have the highest chance of being opened and clicked through.
Our Default Time and Frequency Recommendations
Delivery Frequency: Weekly or Bi-Weekly. This gives your Subscribers enough time to digest their Content before receiving more and prevents feeling overwhelmed by all the emails.
Delivery Day: Monday if the Content is proactive and Friday if the Content is catch-up content.
Delivery Time: Around 9 am or 1 pm (around lunch). These are the times during the day when your Subscribers are most likely to be checking their emails and will view their News Digests.
Default Format
In the Default Format section, you will be able to choose from three format options for default News Digests: Headlines Only, Headlines Plus, and Traditional.
Headlines Only: This format will only include the Content title, headlines, and images.
Headlines Plus: This format will include Content titles, summaries, and images. This format is our recommendation because it still gives the reader important information about each story while staying digestible and readable.
Traditional: This format will mimic the flow of a traditional newsletter with an image, headline, and summary for the first piece of Content, and then smaller images, headlines, and summaries for the following of pieces of Content.
Please Note: You can click the Preview button below each format option to see what each News Digest would look like on both Desktop and Mobile.
To learn about your Miscellaneous Sending Controls and News Digest Promotions, check out these articles.
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.