Promotions are a great way to highlight information and grab attention as a part of your News Digest, outside of regularly scheduled Content.
Promotions use image banners to promote or call out specific news, events, webpages, and more. While enabled, promotions are included in every News Digest for Subscribers in select Segments or everyone.
Promotions are managed from Settings > Sending Options, under the Promotions tab.
Add a Promotion
To get started, click the Add Promotion button (top right), or click Add Promotion from the Top, Middle, or Bottom section.
Upload a Promotional Image
Click the image box to select an image from your computer to import.
For best results, Image width should be 600 Pixels wide - images wider than 600 Pixels can extend the width of your News Digest, which may affect formatting.
To adjust the image to fill the whole width, you can resize and crop by hovering your cursor over the image and clicking the crop icon that appears on the top right. Note: When cropped, Motion GIFs will no longer animate.
The max file size for promotion images is 300KB
Supported File Types:
.JPG
.PNG
.GIF
Promotion Title
Promotion Titles are there to assist in promotion management - Titles will not be seen by Subscribers. You can re-use Titles across multiple Promotions.
Position in News Digest
Select if you would like the Promotion to be at the top, middle, or bottom location within the News Digests.
Promotion Link
Promotion links are optional, but can be used to direct your Subcribers to any web URL. URLs entered as Promotion Links should begin with http:// or https://.
Distribution Settings
By default, Promotions are shared with Everyone (all Subscribers).
If you wish to limit a promotion to only be shared with Subscribers who are a part of select Segment(s), click Distribution, then select on Targeted.
Click the drop-down menu under Deliver To select which Segment(s) you wish to limit the promotion to. Click Add or Update to save any changes.
Promotion Actions and Options
Toggle Promotion(s) On/Off
To turn a promotion on or off, use the toggle button to the right of the Promotion details. When toggled off, Promotions will remain listed, and can be re-enabled anytime.
Ellipsis Menu
Click the Ellipsis Menu button to Edit the Promotion's Details, Position, or Distribution, or Delete to permanently remove the Promotion.
You can also Edit the Promotion by clicking the Promotion Title to bring up the editor.
Move the Promotion Position within a Section
Click the six-dots to the left of the Promotion Image, then drag and drop the promotion above or below the other promotions within the section.
Visit Promo Link
Click the Arrow Box next to the Promotion Link to test the result of the URL entered.
Send Sample
After you've set up a few Promotions, click Send Sample to have a Sample News Digest sent to your inbox for review.
If your Promotions include limited Distribution, but you are not currently in the selected Segment(s), your sample will not include the Promotion. Instead, use the News Digest Simulator (available under Content) to see how it will look for a Subscriber that is in the Segment(s).
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.