Your Blast Controls give you the ability to customize certain defaults for your Blasts.
To access your Blast Controls page, go to Blasts > Controls.
Reminder: When you have finished making changes, you must click the Save button (located in the top right corner of your screen) to save your new Blast Controls settings.
Default Styles
On the Blast Controls page, you will see the following default style options: Color Defaults, Text, Button, Footer, Personalization Fields.
Color
You have the option to set 6 default colors that you can easily access when creating a Blast. To set these default brand colors, you can use the color picker or enter a hex code.
Text
You have the option to customize your font family to a font of your choosing using the drop down menu. You can also customize the default link and text color by entering a hex code for each.
Customizing the font family, link color, and text color allow you to easily set and use these defaults to ensure your communications look official and fit your company’s brand.
Button
You can create a customized default button for use in all of your Blasts. You can change the text and button color using hex codes, alter the padding of the button, and determine how round the button corners are.
Footer
When it comes to editing your footer, External and Internal Organizations have different options available to them:
Both Internal and External have the option to turn on/off the Profile Image and all Social Links in the footer of their Blasts.
Internal Organizations have the option to turn off the footer in their Blasts because their company owns all the emails they are communicating to.
External Organizations do NOT have the option to turn off the footer in their Blasts because the information in the footer is required by law to be there for external accounts sending to email addresses they don't own.
Personalization Fields
Fallback personalization fields contain default information that is used in personalization fields when a Subscriber does not have valid account information.
Below is an example of why it is important to set fallback personalization fields:
First Name | Last Name | Email Address |
Hunter | (none) |
|
EX: I am sending a Blast and using the subject line: "We have some important news for you *|FULLNAME|*."
Every Subscriber WITH a first and last name in their account information will have their full name in the subject line of the Blast they receive.
Every Subscriber WITHOUT a first and last name in their account information will have a blank space where *|FULLNAME|* would be in their subject line.
To learn more, please review: How to use Personalization Fields in Blasts.
Sending Options
On the Blast Controls page, you will be able to suppress Blast auto-replies, toggle Sender Proxies on or off, and edit your list of available senders.
Allow Sending to Everyone
Toggle on to allow users with appropriate permissions to send Blasts to everyone.
Toggle off to limit senders to only be able to utilize Audience Builder and individual recipients.
Target by Interest
When using Interests in Audience Builder, this will either restrict your Blast Audience to only those with that Interest, or include Subscribers who are not in the selected Segments but do have that interest. For more information about this feature, please review: Blast Audience Overview - Target by Interest
Toggle on to allow users to use Subscriber Category Interests in Audience Builder.
Toggle off to limit senders to only be able to utilize Segments and individual recipients in Audience Builder.
Suppress Auto-Replies
Toggle on to enable Suppress Auto-Replies by default for all new Blasts.
Toggle off to disable the Suppress Auto-Replies by default for all new Blasts.
This setting can still be changed individually under Blast Email Settings in the Blast Editor. To learn more about this feature, please review: Suppress Blast Auto Responses
Sender Proxies
Also know as Sender Profiles. You have the ability to set predetermined Sender Profiles for Blasts. To learn how to use Sender Proxies, check out this article.
Toggle On: When creating a Blast, users can only choose from a set list of Sender Profiles, which are created by those with the Blast Controls permission.
Toggle off: Any user creating a Blast can edit who the Blast is sent from and what the reply-to email is.
Please note: Please be careful when changing this setting. When deciding to change if Sender Proxies are enabled or disabled, Blast Drafts and Scheduled Blasts created under the previous setting will need to have their Sender Profile updated.
Blasts sent under one of these two settings will not be able to be Retargeted if this is changed. Any Scheduled Retargets will be either deleted or Sent to Drafts where you'll only be able to manually delete it.
Available Senders
This section is only available when Sender Proxies are enabled. From here, you can create New Sender Profile and edit existing ones as well. For more information about this feature, please review Sender Proxies.
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.