Your Cerkl’s Newsletter allows you to send personalized content to your subscribers on a consistent basis. Each Newsletter contains up to 9 stories which are unique to every subscriber based on their explicit and implicit interests.
Content is sent out automatically (based on the delivery preferences of your Subscribers) with the stories inside of them being populated based on the categories of interest of each Subscriber. This means that you cannot choose the layout or all of the stories included in your Subscribers Newsletter. What you can control is the content that is created and/or approved to be sent out inside of the Newsletters. Once content is approved and eligible to send then our AI will do the rest.
The AI will personalize each Newsletter based on the Subscribers’ weighted interests which are calculated in two ways:
1. Through Explicit Interests:
When your Audience Members first subscribes to your Cerkl they will receive a welcome email where they can explicitly select the categories of stories they are interested in. They will also be able to select their delivery date and time, and layout preferences. These are the explicit interests inputted by the subscriber.
2. Through Implicit Interests:
Once your Subscribers begin to engage with your Newsletter and read stories our AI will learn from their behavior and implicit interests about the stories they are viewing and it will weigh the categories associated with those stories more with each engagement.
Using the combined interests the AI will weigh the categories and decide which are most relevant to each Subscriber. Then they will use the weighted Categories to decide which stories are included in each Subscribers’ Newsletter. Please Note: Subscribers will still receive stories inside of their Newsletter that are not relevant to their interest Categories. These stories will populate in any of the 9 story spots available in a Subscribers’ Newsletter. They will only be added after the most relevant content has been added.
The Welcome Email is how your Subscribers will personalize their experience. They will receive it when first subscribing to your Cerkl and then subsequently every time you choose to resend it to them if they do not personalize.
In the Welcome Email Subscribers will move through the personalization process and select the Categories they are interested in learning about, their delivery date and time preferences along with their layout preferences. They also will be able to select any topic they want to exclude from their Newsletter along with the Authors they are interested in hearing from.
Please Note: Their selection of interests and preferences can be changed at any time by either clicking on the link at the bottom of the Newsletter “Personalize this email! Schedule, stories, format” or by going to your Content Archive and clicking the My Preferences button to the right of your screen.
After completing the personalization process the subscriber will begin to receive content based on their interests and then our AI will learn their implicit interests to make their content more relevant and personalized.
Your content send time will be on each of your Subscribers Delivery Preferences (shown above). This means that if a large chunk of your Audience is personalized, then they will most likely be getting their content at different times of the day and in different frequencies. But, those who have not personalized their delivery preferences will receive their content on the date, time, and in the frequency set by your Cerkl. This can be done inside of your Email Newsletter Settings.
If you have any questions at all, don't hesitate to reach out to us at
firstname.lastname@example.org or use the chat bot in the bottom right-hand corner of any Cerkl.com page for a quick answer.