Time to import your Subscribers adding them to your Audience within your Cerkl Broadcast account. Head to Audience > Import List. You can also import lists when creating Manual Segments.

Be sure to take a peek at our Spreadsheet Help below the Upload box. You’ll be required to format your Import with the following specifications.

  • File Type: CSV
  • Column #1: Email Address (required)
  • Column #2: First Name
  • Column #3: Last Name

First Name & Last Name are not required, therefore not included in the CSV file upon import, we will simply grab the characters before the @ sign within the Subscriber’s Email Address Field.

For example:

ProTip: First Name is used quite a bit to help enhance your personalization - It’s a best practice to include First Name (and Last Names) as often as possible. Checkout how Subject Lines are generated using your Subscriber’s First Name Field.

Once you’ve organized your CSV file in the appropriate way, easily drag and drop the file into the Upload Box in the middle of your screen. You’ll be prompted with a few options pertaining to the Import you’ve just submitted let’s quickly walk through scenarios where you would use each option.

This List will Only Receive Email Blasts

Toggle this option ON if the list of Subscribers you’ve just uploaded should only receive Email Blasts and should not receive Personalized Digests from your Cerkl account. At the most basic level, you are setting the Opt-in Status to Email Blasts Only.

Modify the Opt-in Status of Existing Audience Members

Toggle this option ON if current Subscribers are included in the list you are uploading so their Opt-in Status is modified.

  • If Subscriber’s should be modified to Email Blasts Only, ensure the “This List will Only Receive Email Blasts” toggle is also toggled ON.
  • If Subscriber’s should be modified to receive both Email Blasts and Personalized Digests, ensure only “Modify the Opt-in Status of Existing audience Members” is toggled ON.

Add List to Segment

If you wish to add the list of Subscribers to a specific Segment, you’ll simply select the relevant Segment from the dropdown list. If you haven’t yet created the new Segment no worries, you can easily create a new Segment while Importing a List, follow this link and we’ll show you how it’s done.

Lastly before you can Submit your import, you’ll need to verify that you have consent of all the individuals on your list to subscribe them to your Cerkl account and have their information used according to Cerkl’s Privacy Policy.

When you’ve set all the input for your new list, click Submit.

We will provide a verification email providing you the details of your Import - Check your inbox in the next few minutes to check the successful status of your new Subscribers.

For the times when you want to add a single subscriber and don't need a CSV file, check out this article here.

If you have any questions at all, don't hesitate to reach out to us at

support@cerkl.com or use the chat bot in the bottom right-hand corner of any cerkl.com page for a quick answer!

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