You can find the Miscellaneous Sending Controls inside Settings > News Digest, below the News Digest Format section. These controls will allow you to further configure your organization's sending default settings for News Digests.
💾 Reminder: Click Save after making changes to keep the changes you've made.
Target Audience
You can choose between the following two options for your News Digest Target Audience:
Send based on opt-in status only (recommended)
Sends your News Digest based on your Subscribers opt-in status.
Send based on opt-in status and segment
When this option is enabled, you will select which of your Segments will receive your News Digest. Using your Segments, you can add an additional layer of control to who gets your Personalized Digest.
Please Note: In order to receive a News Digest, Subscribers must have their Opt-In Status set to "News Digests Only” or “Email Blasts and News Digests”.
Suppress Auto-Replies
When toggled ON, Broadcast will include message headers that attempt to stop email clients, such as Microsoft Outlook, from sending back auto-replies in response to your News Digests.
To read more about suppressing these replies, please review: Suppress News Digest Auto-Responses.
Fallback Subject Line
Custom Fallback Subject Lines are used in the subject lines for Subscribers who have not gone through the personalization process, and it will be sent to Subscribers exactly as it is entered.
To learn more, please review: How Subject Lines Are Created
Auto Adjust Frequency
When toggled on, this feature will automatically decrease the frequency that unengaged Subscribers will receive Content.
Display Percentage Match & Trending
When toggled on, Cerkl Broadcast will display a percent match and trending for Content in their News Digest.
Percent Match: Displays a percent match between the Subscriber and each piece of Content they receive. Each percentage is unique to the Subscriber and is calculated based on their engagement behavior.
Trending: Stories that are receiving high engagement from your Subscribers will be tagged as “Trending” to show Subscribers which pieces of Content are popular among your Audience.
Skip National Holidays
When toggled on, Content will not be sent on nationally recognized holidays. This means the Subscribers that were supposed to receive a News Digest on that holiday will not receive any News Digest Content until their next scheduled send date.
The Recognized US Holidays currently utilized for this feature are:
Holiday | Date Rule |
New Year's Day | January 1 |
Martin Luther King Jr. Day | Third Monday in January |
President’s Day | Third Monday in February |
Memorial Day | Last Monday in May |
Independence Day | July 4 |
Labor Day | First Monday in September |
Columbus Day | Second Monday in October |
Veterans Day | November 11 |
Thanksgiving | Fourth Thursday in November |
Christmas | December 25 |
Minimum Content Required to Send
This is the minimum number of stories that must be eligible to send to your Subscribers in your Content Hub. If the number of eligible stories is less than your Minimum Content Required to Send, then your News Digest will not be sent.
We recommend setting this to 2 or 3 so there will likely always be enough Content available to be sent out in News Digests.
Maximum Content to Send
This is the maximum number of stories that can be delivered to your Subscribers in News Digests.
For Example: If your Maximum Content to Send is 5, but you have 10 stories in your Approved tab, your Subscribers will only receive 5 of those selected by our algorithm and your priority settings for the Content.
📖 Recommended Reading:
Check out these articles to learn more about News Digest settings and features:
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.