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Subscriber Privacy Settings
Subscriber Privacy Settings

Personalized, Data, Experience, Privacy Level

Jordan Veach avatar
Written by Jordan Veach
Updated over 2 months ago

A Subscriber’s privacy relates to how much data we collect on them, and the kind of experience Subscribers have across Broadcast channels.

An ideal Subscriber experience involves our AI tailoring specific Content to Subscribers based on the preferences they set, their interests, and their habits. Our AI will also take the data collected on your Subscriber's interests and report them as Insights in your Instance.

Below you will see the four privacy options, how to view Subscriber privacy settings, and how to change a Subscriber's privacy settings.

Subscriber Privacy Options

Subscribers have four privacy options to be set to or to select from:

Personalize my experience

This setting is the default and the recommended setting. Subscribers will have the ideal Cerkl experience by building an interest profile based on their content engagement, allowing them to receive personalized Content and messaging.

Personalize my experience but do not learn about me

The Subscriber's activity will still be counted as metrics inside of insights, and content engagement is recorded to ensure new Stories are presented when available. Engagement behavior will not result in building a category interest profile.

Personalize my experience but do not report on my activity

The Subscriber's experience will be personalized (including changes in category interest profiles), however none of their activity will be counted towards the metrics reported inside Insights.

Do not personalize my experience

Profile interest data and insights will not be recorded, and personalized messaging will not be available. This setting is not recommended as selecting this option might result in the Subscriber possibly receiving the same Content over and over again.

View a Subscriber's Privacy Setting

There are two ways to view a Subscriber's privacy settings. To view the Subscriber's privacy setting, go to Audience > Subscribers and search or filter for the Subscriber you are looking for. Then, follow the steps under one of the options below.

From the Audience Table

  1. Look at the Privacy column.

  2. Hover over the person icon in this column. This will show you the Subscriber's current privacy setting.

From the Subscriber Details page

  1. Click on the Subscriber's name.

  2. You can see the privacy setting under Privacy (located at top of the Subscriber details pop-up).

Change a Subscriber's Privacy Setting

There are two ways to change a Subscriber's privacy settings.

To change the Subscriber's privacy setting, go to Audience > Subscribers and search or filter for the Subscriber you are looking for. Then, follow the steps under one of the options below.

Edit Single Subscriber

  1. Edit the Subscriber's details by doing one of the following:

    1. Click on the Subscriber's name, then click Edit User (located in the pop-up modal).

    2. or Click the pencil icon next to the Subscriber's name.

  2. Click the drop-down under Privacy.

  3. Choose a new privacy setting.

  4. Check the box to confirm that you have the consent of this Subscriber to modify their privacy settings.

  5. Click Save.

Edit One or More Subscribers

  1. Check the box to the left of the Subscriber name(s). Selecting multiple check boxes will allow you to change more than one Subscriber. For more information, please review: Subscriber Bulk Actions.
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  2. Click the Set Privacy button (located at the top of the Audience table).

  3. Choose the new privacy setting.

  4. Read the pop-up confirmation modal. If you have the consent of the individual(s) to modify their privacy settings, click 'I agree' to complete the action.

If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.

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