Before you send your Blast you need to add the sender information and the audience it will be sent to. Go to the Blast you are working on > select the To & From tab on the right.

You are first prompted to enter the Subject Line for your Blast which all recipients will see. You have the option to use Personalization Fields (First Name, Full Name, and Email Address) to include a subscribers information in the subject line for personalization. To use a Personalization Field click on the person icon next where you type in your subject line and select from the drop down.

All information you will enter here is about who the sender of the Blast is.

Here you enter 2 main pieces of information:

  • Name - This the name of who the Blast will be sent from. EX: If I enter Hunter Saturn in the name portion, everyone who receives the Blast will see “Hunter Saturn” next to the email address the Blast was sent from. There are no constraints on this field, meaning you can make the name “Hunter & Robbie” if you want to make the Blast appear as if it’s coming from multiple people
  • Send From - All recipients of the Blast will see this email as the address the Blast was sent from. To avoid having the sender email spammed with out of office and other responses you can turn on a separate reply to email. Warning: using this feature may increase the likelihood of your Blast being marked as spam, so make sure to do tests and send samples before using a separate reply to

After you enter the sender information and subject line you then select which subscribers and segments you will send your Blast out to. Here you are prompted to enter:

  • Segments - The Segments in which you will send the Blast out to. Only Subscribers inside of the Segments selected here will receive the Blast
  • Categories - These are the categories which your subscribers have indicated through preference or behavior that they are interested in. Please Note: that the subscribers interested in the categories selected here will also receive the Blast

To learn more about the Send To section or targeting your audience click here.


If you have any questions at all, don't hesitate to reach out to us at support@cerkl.comor use the chat bot in the bottom right hand corner of any cerkl.com page for a quick answer.

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