Our Cerkl Broadcast Personalized Digest product was built to help your organization’s message cut through the inbox noise. Here’s what you need to know about the logic used to analyze your Subscribers interests, match relevant Content and build out those amazing automated digests.

Please note that the power of Cerkl's platform is that our system automates and personalizes your Subscriber's experience therefore, each Personalized Digest will be unique based on a myriad of factors.

Here are just a few key factors to keep in mind:

  • Has this subscriber personalized their experience?
  • Has this Subscriber already seen or clicked on Content?
  • Has new Content been published since the Subscriber's last Digest?
  • What is the account's Minimum Content Required to Send option set as?
  • What is the account's Maximum Content to Send option set as?
  • Has Content been published with Posting Priorities?
  • Has a piece of Content been published with a corresponding Author?
  • Is the Display Percent Match & Trending feature turned on or off?
  • + more!

Preview Text / Pre-header Text

The Preview Text is the copy that you can find following your subject line in many email clients. This text is also included at the top of your Personalized Digests.

  • Personalized: "Latest {Category 1, Category 2} news from {Cerkl Name}, just for {First Name}."

Please note that your Organization's email client as well as device type can effect the way Preview Text is displayed.

Priority Content

Applying Posting Priorities helps ensure certain content is placed in your Personalized Digests. For example, you might set something as a Top Story to make sure an important piece of content appears at the top of your digest. Or you might decide that a certain Story, Event or Link should be Restricted to one of your Segments.

Priority Chips

Welcome to Chips These little visual storytellers show up to let your audience know how important a Story, Event or Link is.

Depending on the Posting Priority & Distribution Settings you place on a Story, Event or Link in Cerkl, a chip will accompany the content in your Personalized Digests.

Priority Chips coincide with your organization's Branding > Theme Color.

  • Top Story: The highest Priority Chip. When you choose to put a content piece to Everyone as the First Story, Once or Multiple Times, you are buying this piece a first-class ticket straight to the top of your Personalized Digest. If you have many top stories, we’ll choose the three that will be the most relevant to each audience member and continue to serve the others in the rest of the Personalized Digest until that content is consumed or expires.
  • Big News: The second most powerful Chip is Big News, triggered when you prioritize a content piece to go To Everyone, Just Once or Multiple Times. This is still a very valuable tool, but if it’s competing with a Top Story Chip, it will be in second place.
  • Just for You or Event for You: Did you know that using your audience member’s name has been shown over and over to increase click thru rate? That’s the reason for our next chip – Just for You. When you send your content to a Segment, it will be given the Just for You Chip, meant to entice your audience members into clicking. That same idea applies to your events with the Event for You Chip. This Chip will be applied to Events sent to a Segment.

After your three top priority content pieces are shown, the Recommended for You section kicks in. This section will show the other priority pieces, accompanied by a text chip and that then picks up the stories that our artificial intelligence thinks your audience wants to read most.

The layout of the Recommended for You section takes into consideration the layout preference you or your audience have selected: Traditional, Headlines Plus, or Headlines Only.

If your account has Display Percent Match & Trending turned on (Settings > Email Newsletter > Display Percent Match & Trending) and the Story, Event or Link is trending or has a high % Match, then we will use a Chip to display this distinction. These Chips also link to the story but they will always be the same colors for all organizations.

If the Story, Event or Link does not have a Posting Priority included, it will have text-based trending and matching as seen above. Only one text-based item should be shown. If multiple are available, they should follow this order of display:

  1. Happening Now (Events)
  2. Trending
  3. Match


Based on the Posting Priority, relevancy of Categories and whether or not the Event has already been sent in a previous Personalized Digest for a specific Subscriber, Cerkl will automatically format your Events.

  • Priority Events: Will be included in the top of the Digest and will have the appropriate Chip associated.
  • Non Prioritized Events: Will be included in the body of the Digest at least once and will be ordered based on audience interest.
  • Upcoming Events: Are a list of Events that have already been delivered in a previous Digest or do not have an associated Posting Priority. This section will hold up to 5 consecutive Events.

Based on the Event Start Date and Event End Date, Cerkl will apply the following logic to the event's display within a Digest:

  • If event time <24 hours, display: Sat, Jul 20 • 4:00 PM EST
  • If event time >24 hours, display: Sat, Jul 20 – Sun, Jul 21
  • If event length is >24 hours, display: Now/Happening Now display.
  • If event is ongoing has more than 24 hours before it expires in Upcoming Events section display: Now + [number of days before Event End Date]


If a Story, Link or Event has been associated with a specific Author, then the Author's name will be included.

Other News

Only within the Traditional Layout will the Other News section appear for your Subscribers. Here you will notice the call to action is denoted with a Continue Reading hyperlink instead of the read more or # min read button.

If you have any questions at all, don't hesitate to reach out to us at support@cerkl.com! Or use the help bot in the bottom right hand corner of any cerkl.com page for a quick answer.

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