Inside of your Cerkl Snapshot (Insights > Channels > Newsletters) you will see the statistic: % Personalized. This is the percentage of your Subscribers who are having a personalized Cerkl Experience, this is different than the percentage of your Subscribers who have gone through the Personalization Process.

What is the difference between % Personalized and going through the Personalization Process?

The % Personalized shown inside of your Cerkl Snapshot is a reflection of the number of Subscribers who are receiving tailored/personalized content. A Subscriber does not need to go through the Personalization Process in order to receive personalized content. All they need to do is engage with content. Once a Subscriber engages with content our AI will weigh the categories they have engaged with. Then, when content is sent out in the future to said Subscriber the content sent will be based on their weighted categories from their previous behavior.

The difference between % Personalized and going through the Personalization Process is that those who go through the Personalization Process select their interests Explicitly while everyone in the % Personalized metric has personalized based off of their implicit interest.

Why is this important:

Understanding how many of your Subscribers are receiving personalized content is important because it will give you an idea as to how much of your Subscriber based is having the ideal Cerkl experience.

% Personalized also gives you an insight into your Subscribers behavior and context to analyze other insights. A high % Personalized means that many of your Subscribers have engaged with your content in the past while a low % Personalized means that a majority of them have not.

If you have any questions at all, don't hesitate to reach out to us at

support@cerkl.com or use the chat bot in the bottom right-hand corner of any Cerkl.com page for a quick answer.

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