Personalization Fields allow you to personalize Blasts for your Audience Members by including information from their Subscriber Profile or available Attributes, such as: First name, Last name, email address, hire date, custom fields, and more. These can be included in a Blast's subject line or text elements, and are a great way to improve engagement.
You can add up to 20 unique Personalization Fields to a Blast, and you can use the same Personalization field multiple times.
Only Attributes that are enabled in Settings > Attributes will appear as available for Personalization Fields. To learn more about enabling and disabling Attributes for Blast Personalization, please review: Subscriber Attributes Settings.
Adding Personalization Fields in a Text Element:
Add a Text Element into your Blast or click on a current Text Element to edit it.
Inside of the Text Element, Click the
Personalization icon (located in the first row of the tool bar). Click Insert for the Personalization Field you would like to include: First Name, Full Name, Email Address, gender, birth date, etc.
Once selected, it will be placed into the Text Element where your cursor was.
Adding Personalization Fields in the Subject Line:
Open the Sending Info section of your Blast.
Click the
Personalization icon 'ocated to the right of the Subject Line field. Click Insert for the Personalization Field you would like to include: First Name, Full Name, Email Address, hire date, work location, etc.
Once selected, it will be placed into the Subject Line where your cursor was.
Missing Personalization Fields
If you have Audience members with missing data for any of the Personalization Fields you are using, you will be given a warning prior to sending indicating that you have Audience members with missing data and providing those details.
From this warning, you can choose to Proceed and send your Blast utilizing Fallback Personalization Fields.
When using Personalization fields, we recommend always setting Fallbacks for Audience Members for whom data may not be available. There are two places where you can set Fallback options, however, Fallback settings within the Blast editor is limited to Email Address, First Name, and Full Name.
Blast Controls
To set Fallback Options for all Attributes, go to Blasts > Controls, then open the Personalization Fields section. For more information, please review: Blast Controls - Personalization Fields.
Blast Editor
To set Fallback Options for a specific Blast only, click the ⋮ Ellipsis menu in the top right of the editor, then click Email Settings.
Only Email Address, First Name, and Full Name can be edited here inside the Blast Editor.
Alternatively, you can use the warning information to make some changes to your Segment(s) to remove Subscribers without the attributes or take the opportunity to make sure the Subscribers have the attribute added before sending.
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.