The Default Settings for your News Digest will control delivery day, time, frequency, and format for your non-personalized Subscribers (Subscribers who have not gone through the Personalization Process).
To update these settings for your Subscribers’ News Digests, go to Settings > Sending Options, under the News Digest tab.
💾 Reminder: Click Save after making changes to keep the selections.
Default Sending Schedule
In the Personalization Defaults section, you can choose the following defaults.
Delivery Frequency
Use the drop-down list to select how often you would like non-personalized Subscribers to receive their News Digests.
Delivery Day
Select the day of the week that you would like non-personalized Subscribers to receive their News Digests.
Delivery Time
Use the drop-down list to select the time you would like non-personalized Subscribers to receive their News Digests. Be sure to select AM or PM after choosing a time.
Pro-Cerkler Tip: When selecting these defaults, it is important to consider when your Subscribers are most likely to open/read their News Digest and how often you think they would want to receive a News Digest. Every audience is different, and these can be changed over time when reviewing feedback and engagement from your Subscribers.
Our Default Time and Frequency Recommendations
Delivery Frequency
Weekly or Bi-Weekly. This gives your Subscribers enough time to consume their Content before receiving more and prevents feeling overwhelmed by all the emails.
Delivery Day
Monday if the Content is proactive and Friday if the Content is catch-up content.
Delivery Time
Around 9 am or 1 pm (around lunch). These are the times during the day when your Subscribers are most likely to be checking their emails and will view their News Digests.
Default Format
In the Default Format section, you can choose from three format options for default News Digests listed below. Click Preview below each format option in Settings to see what each News Digest would look like on both Desktop and Mobile.
Headlines Only
This format will only include the Content title, headlines, and images.
Headlines Plus
This format will include Content titles, summaries, and images. This format is our recommendation because it still gives the reader important information about each story while staying digestible and readable.
Traditional
This format will mimic the flow of a traditional newsletter with an image, headline, and summary for the first piece of Content, and then smaller images, headlines, and summaries for the following pieces of Content.
📖 Recommended Reading: Content and News Digests
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.