The Blasts Metrics table helps you review and compare sent Blast performance in one place. From this table, you can view key delivery and engagement metrics, open a specific Blast for more detailed insights, search by Blast details, apply filters, sort results, export visible columns, and customize your default table view.
Data Columns
The Blast Metrics Table's first row is a Summary Row, providing either a sum of the columns beneath, or an average (rate %) based on the Deliver/Open/Click totals.
By Default, the following columns are included on this table:
Data | Details Included |
BlastLocked. Sticky Column | The name of the Blast, Send Date & Time, and a thumbnail preview image.
Click the name or thumbnail image of the Blast to dive deeper and view specific Blast Metrics. For more information, please review: Insights - Specific Blast Metrics. |
Delivered | The number of Blast sends reported as Delivered. |
Unique Opens | The number of audience members who opened the Blast at least once. |
Unique Clicks | The number of audience members who clicked on any given link in a Blast. This only counts one click per audience member. |
Open Rate | Percentage of Audience Members who opened the Blasts/Digests they received. |
Click-Thru Rate | The percentage of delivered Blasts that registered at least 1 click.
This is calculated by (Unique Clicks / Delivered) * 100.
For example, if 2,000 Audience Members received my Blast, and 300 of them clicked on at least one link within it. My Blast Click-Thru Rate would be 15%. |
Blast Creator | The name of the team member who created, duplicated, or from template created the Blast. |
Blast Metrics Table Actions
Add and Remove Columns
With the Edit Table button, you can easily add or remove these and additional Data columns. For more information, please review: Customize Your Blast Insights Table Columns.
Search
You can search by Blast Name or Subject Line.
Filter
For in depth information on filters, please review: Filtering Your Insights
Date Filter
The Date Filter is based on when subscriber engagement occurred. Most reporting data is available for up to 18 months from the current date.
+Filter
Regardless of the columns enabled on your table, these are the +Filter options you will see:
Targeted Segments: Segments used for targeting within Blast audiences.
Campaigns: Campaigns assigned to Blasts.
Sender Profile: When enabled, the Sender Profiles used when sending Blasts.
Send From: The name of the sender used when sending Blasts.
Bast Creator: The creator of sent Blasts.
Targeted Categories: Categories/interests used for targeting within Blast audiences.
Sort
When enabled on the table, all of the following columns are sortable: Blast (Send Date/Time), Delivered, Unique Opens, Unique Clicks, Open Rate, Click-Thru Rate, Blast Creator, Sender Profile, Total Opens, Total Clicks, Send From, Translation, Time Zone, Bounces, Spam Reports
Export
You can export all displayed columns on your table.
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.