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Filtering Your Insights

Date, Filter, Insights, +Filter, Slice, Data, Results

Written by Robert Lanckton

To get down to the specifics inside of your insights, you can narrow down almost every result using using the Date Filter or the +Filter button.

Date Filter

The Date Filter is based on when subscriber engagement occurred (such as opens, clicks, or other interactions) across all Insights pages and Dashboard blocks. Most reporting data is available for up to 18 months from the current date.

Preset date selections include:

  • Today

  • This Week - Starting with Sunday of the current week.

  • Last Week

  • This Month - Starting from the first of the current month.

  • Last Month

  • This Quarter - Starting from the first day of the current quarter.
    (Quarters: Jan 1st -March 31st , April 1st - June 30th, July 1st - Sept 30th, Oct 1st -Dec 31st.)

  • Last Quarter

  • This Year - Starting from the first day of the current year.

  • Custom Range - Select from a calendar the start date to an end date, or type in the date in the Date Range matching the format: MM/DD/YYYY - MM/DD/YYYY

Some graph reporting options are limited to the last 90 days. This is because of data is presented depending on how far back you are looking:

  • Data within 90 days is presented based on your browser time.

  • Data after 90 days is presented in UTC.

Note: Other than Today singular days are not selectable. At least 2 days by be selected to apply the calendar selection.


Data Filter

The +Filter menu provides different options on each of these pages pertaining to the specific type of insight. See below for more information about which options are available.

Blasts

Overview & Metrics

Filter

Function

Targeted Segments

Narrow results to Blasts that were sent to Segments selected in the Blast Audience Builder.

Campaigns

Narrow results to Blasts that are a part of a specific Campaign.

Sender Profile

Narrow results to Blasts that were sent using select Sender Profiles

Send From

Narrow results to Blasts that were sent from a specific Email Address

Blast Creator

Narrow results to Blasts that were created by a specific Team Member.

Targeted Categories

Narrow results to Blasts that were sent to select Category Interests in the Blast Audience Builder.

Audience

Filter

Function

Segments

Narrow audience results to those who are part of a specific Segment, whether or not the Segment was used when sending the Blast.

Audience Status

Narrow audience results to those with a specific status:
Subscribed or Unsubscribed.


Content

Overview

Filter

Function

Targeted Segments

Narrow results to Content that has select Segments selected in its Distribution Settings.

Campaigns

Narrow results to Content that is a part of a specific Campaign.

Targeted Categories

Narrow results to Content that are tagged with select Categories.

Content Creator

Narrow results to Content created by a specific Team Member.

Priority

Narrow results to Content that is set to a specific Priority: Normal, Top Story For Everyone, Required for Everyone.

Content Type

Narrow results to Content based on type: Story, Link, or Event.

Authors

Narrow results to Content set as from a specific Author.

Source

Narrow results to Content that was generated from one of your Sources.

Metrics

The above Overview Filters are listed, as well as these two additional filters:

Filter

Function

Push Alert

Narrow results to Content that had Push Alert enabled.

Channel

Narrow results to only display based on the engagement on the Channel selected.

Audience

Filter

Function

Segments

Narrow audience results to those who are part of a specific Segment, whether or not the Segment was used when creating Content.

Personalized

Narrow audience results to those Subscribers who are Personalized or not.

Audience Status

Narrow audience results to those with a specific status:
Subscribed or Unsubscribed.

Channel

Narrow results to only display based on the engagement on the Channel selected.

Channels

Filter

Function

Campaigns

Narrow results to Content that is a part of a specific Campaign.

Content Type

Narrow results to Content based on type: Story, Link, or Event.


Categories

Filter

Function

Segments

Narrow results to only those for Subscribers who are part of a specific Segment, whether or not the Segment was used when creating Content.

Personalized

Narrow results to only those for Subscribers who are Personalized or not.

Category Source

Narrow results of Categories based on their origin: Organization Categories or Other.
For more information, please review: Categories Explained.

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