For a full view of a Blast's metrics, click View Full Insights from the Quick Insights modal, or navigate to Insights > Blasts > Metrics, then click the name of your Blast.
Blast Summary
This page includes a review of the Blast Name, Send From Email Address, Send Date and Time, Subject Line, and Blast Creator.
If a Blast was Retargeted, the pages for both the original Blast and the Retargeted Blast offer an easy link to jump between the Insights of each under the Blast Name.
You can also click the 
Eye icon to preview the Blast.
Blast Key Metrics
Delivered: The number of times this Blast successfully delivered to targeted Subscribers.
Secondary Value: Delivery Rate. This is the percentage of Blasts that were successfully delivered to Audience Members' inboxes over all attempted sends.
Open Rate: Percent of Unique Opens this Blast received.
Secondary Value: Unique Opens
Click-Thru Rate: Percent of recipients who clicked at least one link in this Blast after opening.
Secondary Value: Unique Clicks
The white dot on the percentage bar allows you to compare these rates to your organization’s average from the last 18 months.
Audience Tab
Data Columns
In the table, you will see the following by default:
Data | Details Included |
Audience Member | The name and email address of the Audience Member. |
Delivered | Number of confirmed delivers. |
Unique Opens | The number of unique opens (Will be 1 or 0). |
Total Opens | The Total number of opens (Including repeat opens). |
Unique Clicks | The number of unique clicks (Will be 1 or 0). |
Total Clicks | The Total number of clicks (Including repeat clicks). |
Edit Table
Additional columns are available. Click Edit table to add:
Data | Details Included |
Bounces | If the send Bounced (Will be 1 or 0). |
Spam Reports | If the send resulted in a Spam Report (Will be 1 or 0). |
Search
You can search by Audience Member first name, last name, or email
Sort
When enabled on the table, all of the following columns are sortable: Audience Member (Name), Delivered, Unique Opens, Total Opens, Unique Clicks, Total Clicks, Bounces, Spam Reports
Export
You can export all the columns that you have on your table.
Links Tab
Data Columns
Data | Details Included |
URL | The URL of the link
Click the URL to review Link Specific Metrics of Audience Members who clicked. This data can be exported. |
Unique Clicks | The number of Unique Clicks were performed (1 per subscriber). |
Total Clicks | The Total number of clicks (Including repeat clicks). |
Search
You can search by the URL.
Sort
When enabled on the table, all of the following columns are sortable: URL, Unique Clicks, Total Clicks
Export
You can export all the columns that you have on your table.
Performance Tab
Blast Unique Opens
Displays open engagement for this Blast by showing how many recipients that opened this Blast clicked any link.
Clicks per Unique Open
Displays click engagement for this Blast by showing how many of the recipients who opened this Blast clicked any link.
Blast Activity Log
Displays a count of each recipient’s Delivers, Total Opens, and Total Clicks broken down by day and hour. This heatmap is limited to the first 7 days after send.
Acknowledgement Results
This block is conditional and only displays if your Blast included an Acknowledgement.
In the Acknowledgment Metrics table, you will see the following columns of information:
Audience Member: The names and emails of the Audience Members that received the Blast with the acknowledgment.
Open: If the Audience Member opened the Blast containing the acknowledgment, this is indicated by a green checkmark. If they have not opened the Blast containing the acknowledgement, this is indicated by an "x".
Date Acknowledged: If the Audience Member clicked on the acknowledgment, this column will contain the date they acknowledged the Blast.
Pulse Survey Results
This block is conditional and only displays if your Blast included a Pulse Survey.
Click the Survey tab to see metrics related to the Pulse Survey sent in the Blast or Retarget. Individual subscriber data is not available for Pulse Survey responses. Responses are grouped based on the reaction style selected. To give you a full picture of your Pulse Survey results, the responses are combined from the original Blast send and a Retargeted send.
In the Survey Metrics display, you will see the following information:
Question: The Survey question asked in the Blast.
Reaction Style: The reaction style (range or positive/negative) that your Subscribers were able to respond with.
Total Responses: The total number of Subscriber responses to your Survey question.
Response Rate: Percentage of Blast Audience who responded to the Survey. Calculated by the Total Responses divided by the Blast Audience.
For example, if you send the Blast containing the Survey to 10 Subscribers and 4 respond to the Survey question, the Response Rate would be 40%.
Average Response: Numerical if range type, Percent Positive if positive/negative type.
Most Common Response: Response with the highest number of Subscribers
When we can clearly identify the most common responses, a star will appear in that box.
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.