Well, I'm happy you asked...
The Engagement Score is the organizational health metric that helps you quickly measure the effectiveness of your marketing efforts. This is the grandaddy of them all! If there is one metric that your organization pays attention to, engagement score is your go-to!
Several components including open rate and click-thru rate are factored in to this score. So, to increase your Engagement Score, you must therefore increase your open rate and click-thru rate! Here are articles that detail tips for increasing both of those statistics: Open Rate and Click-Thru Rate.
Let's engage - woohoo!!