We have created a new element for your Blasts called Survey. These “Pulse Surveys” allow you to gain a better understanding of your audience members’ opinions and feelings. You can now add a Pulse Survey directly to your Email Blast without going to a separate site!

Here are some simple steps (and tips) for adding your Pulse Survey:

  1. Drag and drop the Survey element into your Blast.

  2. Type your question.

    Example questions:

    • How would you rate your onboarding experience?

    • How are you feeling about your job today?

    • Have you heard about our new feature?

    • How likely are you to recommend our company to a friend?

  3. Select your survey type:

    • Range

    • Positive/Negative

    Pro Cerkler’s Tip:

    Range type is best used for questions like How would you rate your onboarding experience? or How are you feeling about your job today?

    The Positive/Negative survey type is best used for questions like Have you heard about our new feature? or Would you prefer a catered lunch for the company picnic?

  4. Choose your reaction style:

    For range survey type:

    • Likert Scale

    • Stars

    • Numeric

    • eNPS

    For positive/negative survey type:

    • Thumbs Up | Down

    • Check | X

    • Yes | No

  5. Optional: Modify the Confirmation Text that will appear on the submission landing page. Note: You can also change the layout of the Survey by clicking on the Layout tab for maximal beautification!

  6. Once you are finished, click Keep.

Please Note: You can only have ONE Pulse Survey per Blast. Once a Pulse Survey is used, the Element will be presented in a disabled state.

After a Blast recipient chooses their response, they will be brought to the landing page. On the landing page, the user will see the survey question, the response selected from the Blast (it will be prepopulated with the selection made), and the Submit button. The user can change their selection if desired and when they are finished click Submit. After submitting, the user will get a confirmation page with the message that the communicator places in the Element, if available.

Please Note: A user can only submit ONE response to a survey. Once submitted, there are no opportunities to delete or change the response.

After your Blast is sent out, you can view the metrics behind your audience’s responses. To access those, go to Insights > Blasts > Metrics and select the name of your Blast. Below Metrics click the tab labeled Survey. You will see the question asked, an overview of the responses including a count of total responses, response rate, average response OR percent positive depending on the survey type, the most common response, and a bar chart of responses that reflect the Feedback Scale that you used. Note: When there are multiple responses that are the most common response, a star will appear in that box.

Please Note: The survey will close 30 days after the Blast sends

If you have any questions at all, don't hesitate to reach out to us at support@cerkl.com or use the chat bot in the bottom right-hand corner of any Cerkl.com page for a quick answer.

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