Inside Insights > Blasts > Metrics, you will see metrics for the Blasts sent from your Instance.

On the Blast Metrics page, you will see overall metrics for your Blasts. If you click on a specific Blast's name, you will be brought to a page with more specific metrics pertaining to that Blast. This page broken into two sections: Overview and Metrics.

  • The Overview section (located at the top of the screen) contains the same metrics that were listed on the previous page (Insights > Blasts > Metrics).

  • The Metrics section contains Insights related to Audience Members, links, and acknowledgement.

Please Note: The metrics you see on these pages are dependent on the reporting period you select. To choose a new time period of metrics you would like to view, click on the time period drop-down in the upper right hand corner of your screen.

To see an overview of the Blast Insights pages or learn more about performing different actions inside Insights, check out these articles.

Below are the columns of information you will see on the Blast Metrics page:

  1. Blast Name: The name of the Blast.

  2. Date Scheduled: The date the Blast was scheduled to be distributed to your Subscribers.

  3. Subject: The subject line of the Blast.

  4. Sent: The number of Subscribers the Blast was sent to.

  5. Delivers (Del.): The number of Blasts that were delivered to you Subscribers.

  6. Opens: The total number of times the Blast was opened.

  7. Unique Opens (U. Opens): Counts ONLY the first time a Subscriber opens their Blast.

  8. Open Rate: This is the rate at which your Subscribers are opening their Blasts. This is calculated using the formula (Unique Opens / Delivers).

  9. Clicks: The total number of times a Subscriber clicked inside of the Blast.

  10. Unique Clicks (U. Clicks): Counts ONLY the first time a Subscriber clicked anything inside the Blast.

  11. Click Rate: This is the rate at which subscribers who opened the Blast clicked the links inside of it. This is calculated using the formula (Unique Clicks / Unique Opens).

After looking at the Blast Metrics Insights page, if you click on a Blast's name, you can see more specific metrics for that particular Blast related to Audience Members, links, and acknowledgments. These metrics are explained in different sections below.

Once you click on a Blast's name, you can click the Audience tab (located under the Metrics section) to see metrics related to the Audience Members this Blast was sent to.

In the Audience Metrics table, you will be presented with the following columns of information:

  1. Full Name: The Subscriber’s name (as entered in your Instance).

  2. Email: The Subscriber’s email.

  3. Opt-In Status: The Subscriber’s opt-in status.

  4. Delivers (Del.): The number of Blasts delivered.

  5. Opens: The total number of times the Blast was opened.

  6. Unique Opens (U. Opens): Counts ONLY the first time a Subscriber opens a Blast.

  7. Clicks: The number of times a Subscriber clicks inside of a Blast.

  8. Spam Reports: The number of times the Blast went to spam.

  9. Bounces: The number of times the Blast bounced from the Subscriber’s email address.

Once you click on a Blast's name, you can click the Links tab (located under the Metrics section) to see metrics related to all the links inside the Blast.

In the Links Metrics table, you will be presented with the following columns of information:

  1. URL: This is the URL that was linked inside of the Blast.

  2. Clicks: The total number of times Subscribers clicked on the links inside the Blast.

  3. Unique Clicks (U. Clicks): Counts ONLY the first time a Subscriber clicks on a link inside the Blast.

  4. Click Rate: The unique rate that Subscribers who opened the Blast clicked the links inside of it. The formula to calculate this is (Unique Clicks / Unique Opens).

Audience Metrics for Specific Links

If you would like to see which specific Subscribers clicked on one of the links inside of your Blast, click on the URL inside the table. Once you click the URL, you will see a list of Subscribers who have clicked on the link and the metrics associated with each of them.

You will see the following columns of information on this page:

  1. Name: The name of the Subscriber that clicked the link.

  2. Email: The email of the Subscriber that clicked the link.

  3. Clicks: The total number of times the Subscribers clicked the link.

  4. Unique Clicks (U. Clicks): Counts ONLY the first time a Subscriber clicks the link.

  5. Opens: The total number of times the Subscriber opened the Blast.

  6. Unique Opens (U. Opens): Counts ONLY the first time a Subscriber opened the Blast.

  7. Delivers (Del.): The number of Blasts that were delivered.

Once you click on a Blast's name, you can click the Acknowledgment tab (located under the Metrics section) to see metrics related to the acknowledgment inside the Blast.

In the Acknowledgment Metrics table, you will be presented with the following columns of information:

  1. Audience Member: The names and emails of the Audience Members that received the Blast with the acknowledgment.

  2. Open: If the Audience Member opened the Blast containing the acknowledgment, this is indicated by a green checkmark. If they have NOT opened the Blast containing the acknowledgement, this is indicated by an "x".

  3. Date Acknowledged: If the Audience Member clicked on the acknowledgment, this column will contain the date they acknowledged the Blast.

To learn more about the Blasts Audience Metrics Insights page, check out this article.

Please Note: Apple released a privacy settings update. To see how this may impact your Insights, check out this article.

If you have any questions at all, don't hesitate to reach out to us at support@cerkl.com or use the chat bot in the bottom right-hand corner of any Cerkl.com page for a quick answer.

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