To schedule and send a Blast during different time zones, you will first need to add time zones to your Subscriber Attributes and create Segments for these time zones. To learn how to create a Dynamic Segment based on time zones, check out this article.

Once you create your time zone Segments, you can schedule a Blast to be sent at specific times depending on the different time zones. To do so, you will need to save your Blast as a draft, duplicate it, and then direct it towards a specific time zone Segment. For more in-depth instruction, follow the steps below.

  1. Create a Blast: Blasts > Create New > give your Blast a name and use the Elements to create your Blast.

  2. Sending Info: Add a Subject Line and choose a Sender Profile/enter Sender Info.

  3. Save as Draft: Click Save as Draft to save this Blast as a Draft.

  4. Duplicate the Drafted Blast: Go to Blasts > Drafts. Click the three horizontal dots to the right of the Blast you drafted > click Duplicate Blast and the Blast editor will open.

  5. Add Segments to Send To: Audience > Targeted > Target by Segment. Select one of your time zone Segments that you want this Blast to go to.

  6. Change the Blast Name: Change the name of the duplicated Blast to reflect the Blast’s information and the time zone Segment you are sending to.

  7. Schedule your Blast to be Sent: Schedule or Send > select the date and time you want this Blast to be sent.

    PLEASE NOTE: Broadcast uses the time zone your computer is set to as a default when scheduling your Blast (this default time zone will be noted directly under the place where you select your time). When you choose a time, you need to calculate when it will be sent based on your computer’s time zone and the time zone Segment you are sending to.

    FOR EXAMPLE: My computer is set to EST, and I want all my Subscribers to receive their Blast at 4:00pm IN THEIR TIME ZONE. Below are the times I would schedule each Blast for these Segments (so they receive it at 4pm):

    • PST (Pacific Standard Time) Segment:

      • 3 hours behind, so I would schedule it at 7:00pm EST

    • MST (Mountain Standard Time) Segment:

      • 2 hours behind, so I would schedule it at 6:00pm EST

    • CST (Central Standard Time) Segment:

      • 1 hour behind, so I would schedule it at 5:00pm EST

    • EST (Eastern Standard Time) Segment:

      • Same time zone, so I would schedule it at 4:00pm EST

  8. Go back to Blasts > Drafts: Repeat steps 4 - 8 until you have scheduled to send this Blast to all the desired time zone Segments that you would like to receive this Blast.

If you have any questions at all, don't hesitate to reach out to us at support@cerkl.com or use the chat bot in the bottom right-hand corner of any Cerkl.com page for a quick answer.

Did this answer your question?