Audience Insights give you metrics on how Subscribers engage with your content across all channels. To get to your Audience Insights go to Insights > Audience > you can choose from Metrics, Opt-Outs, and Bounced in the expanded menu.

Audience - Metrics provides insights on your Subscribers who are currently subscribed to your Cerkl. Here you have an option to view 2 windows which contain important information: Overview and Details.

The metrics Delivered, Open Rate, and CTR all pertain to Newsletters only. While the metrics in the other columns are collected from all of your channels. Therefore you can report on how your Newsletter metrics contribute to your overall metrics from all channels. Please Note when reading the table the top row in the table is the combined metrics in the each column. EX: If the Click Rate in your top row is 15% then the Click Rate for your Cerkl is 15%.

  • Audience Member - This column gives you the Subscriber's Name and Email address as entered into your Cerkl.
  • Engagement -This score is based on algorithm used to quantify how much your Subscribers engage with your content. A high score means that your Subscribers are clicking and engaging with the stories included in the Newsletters, Intranet, and Mobile.
  • Delivered - The number of Newsletters that were delivered to your Subscribers.
  • Open Rate - This is the rate of how many times a newsletter is opened per the number of newsletters sent in the reporting period. The open rate is calculated by dividing the number of opens by the number of newsletters sent. EX: If you send 500 Newsletters and your Subscribers open 250 of them then your open rate is 50%
  • Click Through Rate(CTR) - This is the rate that your audience clicks through your newsletter once they open it. CTR = Opens/Clicks. EX: If your subscribers open 250 Newsletters and Click on 100 stories, you will have a Click Through Rate of 40%
  • Sessions - This is whenever a Subscriber opens a Newsletter, Intranet, or Mobile App. One Session is recorded each times one of these happens. EX: If I log into my intranet twice for one day, then I have recorded 2 sessions for that day
  • Impressions - The number of opportunities your Subscribers had to view your content across the reporting period. An impression does not mean that the Subscriber engaged with your content, it just means that it appeared on their screen. EX: 10 stories appear on a Subscribers screen. They will log 10 impressions
  • Clicks - A count of all the times Subscribers clicked on your content. This is a good indicator of how subscribers are engaging with your content. EX: A subscriber Clicks on 3 stories in their Newsletter. They will record 3 clicks
  • Click Rate - This is at which your subscribers engage with your content once it appears on their screen. It is calculated by dividing Clicks by Impressions. EX: If 10 stories appear on my screen and I click on 3 of them, then my Click Rate is 30%
  • Clicks Per Session - This is the average number of times your Subscribers clicked on a piece of content once they begin a Session. EX: 2 Subscribers log into the Mobile App, one Subscriber clicks on 10 stories, while the other clicks on 4 stories. Your subscribers will have an average of 7 clicks per Session

You can click on a Subscribers name to get a deeper look into their metrics and see what pieces of content they have viewed and clicked on. You can also click on the Sort By drop down menu to the left above the Audience Member Column to sort your metrics. To filter your metrics or export them click on the orange filter icon in the top right hand corner of the screen.

The Details section presents you with Channel Specific metrics on how you Subscribers engage with your content. To access the Metric Details go to Insights > Audience > Metrics > Click Details above the table in purple next to Overview.

It is important to note that the metrics you see under each channel are Channel specific. This means that the insights under the Mobile section where solely taken from the Mobile App. Please Note when reading the table the top row in the table is the total of all metrics in the each column. EX: If the Click for Newsletters in your top row is 123 then you have a total of 123 clicks for your newsletter in the reporting period.

Here is an explanation of all the metrics given:

  • Audience Member - This column gives you the Subscriber's Name and Email address as entered into your Cerkl.
  • Delivered - The number of Newsletters that were delivered to your Subscribers.
  • Unique Opens - A unique open is counted only the first time a Subscriber clicks on a newsletter. EX: If I open Story A 3 times and Story B 4 times I have only recorded 2 unique opens because I opened Story A and Newsletter B.
  • Imp. or Impressions - The number of opportunities your Subscribers had to view your content across the reporting period. An impressions does not mean that the Subscriber engaged with your content, it just means that it appeared on their screen. EX: 10 stories appear on a Subscribers screen. They will log 10 impressions
  • Clicks - A count of all the times Subscribers clicked on your content. This is a good indicator of how subscribers are engaging with your content. EX: A subscriber Clicks on 3 stories in their Newsletter. They will record 3 clicks
  • Sessions - This is whenever a Subscriber opens a Newsletter, Intranet, or Mobile App. One Session is recorded each times one of these happens. EX: If I log into my intranet twice for one day, then I have recorded 2 sessions for that day

You can click on a Subscribes name to get a deeper look into their metrics and see what pieces of content they have viewed and clicked on. You can also click on the Sort By drop down menu to the left above the Audience Member Column to sort your metrics. To filter your metrics or export them click on the orange filter icon in the top right hand corner of the screen.

Those in the Opt-Out section are Audience Members who are now unsubscribed from your Cerkl. You are given their: Name, Email, Date Unsubscribed, and if the are Self Unsubscribed. If Self Unsubscribed is yes, this means they unsubscribed themselves from your Cerkl. If Self Unsubscribed is no this means that they were unsubscribed by an Admin. If an Audience Member was unsubscribed by an Admin then you have the ability to re-subscribe them to your Cerkl. If they were not Unsubscribed by an Admin then you do not have that functionality.

You can click on a Subscribers name to receive these details in an alternate view. You can also click on the Sort By drop down menu to the left above the Name Column to sort the list. To filter the list or export it click on the orange filter icon in the top right hand corner of the screen.

The Bounced Email Addresses section contains: Name, Email, and Bounce Reason.

To learn more about these and bounced email addresses check out this article here.

You can click on a Subscribers name to receive these details in an alternate view. You can also click on the Sort By drop down menu to the left above the Name Column to sort the list. To filter the list or export it click on the orange filter icon in the top right hand corner of the screen.

If you have any questions at all, don't hesitate to reach out to us at

support@cerkl.com or use the help bot in the bottom right-hand corner of any Cerkl.com page for a quick answer!

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