Setting a Fallback Subject Line

News Digest Settings, Miscellaneous Sending Controls, Fallback Subject Line

Robert Lanckton avatar
Written by Robert Lanckton
Updated over a week ago

What is the Fallback Subject Line?

Your Fallback Subject Line is automatically used if Cerkl's system doesn't yet know enough about a Subscriber or your Content Priorities when attempting to generate a News Digest Subject Line. Unlike personalized Subject Lines, Fallback Subject lines are the same for anyone who receives one.

To set your Fallback Subject Line, go to Settings > Sending Options > News Digest > Miscellaneous Sending Controls > Fallback Subject Line.

After you've entered your preferred Subject Line, and click Save (located in the upper right-hand corner of your screen).

If you asked Cerkl to designate a Subject Line Opener on the back end, it will be included before your Fallback Subject Line.

To learn more, check out How Subject Lines Are Created.

If you have any questions at all, please don't hesitate to reach out to us at or use the support Chat toward the bottom right-hand corner of any page.

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