Looking for a fast way to understand how your content is performing? The Content Overview page provides a centralized view of key content metrics and insights, helping you quickly evaluate engagement, identify top-performing assets, and spot trends across your content library.
Instead of reviewing individual pieces one at a time, this page surfaces the most important performance indicators in a streamlined format, making it easier to assess content effectiveness and make data-driven decisions. The sections below explain each insight block in detail, including what data is displayed and how it can be used to better understand your content's impact.
Filter Options
Filters can be applied to the Overview page, adjusting presented data and graphs. For in depth information on filters, please review: Filtering Your Insights
Date Filter
The Date Filter is based on when subscriber engagement occurred. Most reporting data is available for up to 18 months from the current date.
+Filter
On this page, you will have the following filter options:
Targeted Segments: Segments used for targeting (restriction or interest) within Content distribution settings.
Campaigns: Campaigns assigned to Content pieces.
Targeted Categories: Categories/interests used for targeting Content pieces.
Content Creator: The creator of the Content pieces.
Priority: The posting priority of the Content pieces.
Content Type: The type of Content piece.
Authors: The author of the Content pieces.
Source: The title of the source for Content that came in from an RSS feed.
Metric Blocks
The below Metric Blocks are included in the Blast Overview by default. If you'd like to learn how to create your own customized report, please check out: Insights - Dashboard Overview.
Content Key Metrics
Total Sessions: The total number of unique starts to engagement through any Broadcast Channel. A Session begins when a Subscriber enters you Channel.
Secondary Value: Sessions/Subscriber
Total Impressions: The total number of views of content delivered via any Broadcast Channel. An Impression occurs each time a Subscriber is shown a piece of Content on your Channels, regardless of whether or not they click on it.
Secondary Value: Impressions/Session
Total Clicks: The total number of clicks on content delivered via any Broadcast Channel. The Content Click Rate indicates the percentage of Impressions that resulted in a click on a piece of Content in your Channels.
Secondary Value: Content Click Rate
Content Metrics by Channel
Displays a breakdown of Sessions, Impressions, and Clicks in each Channel.
Metric Selection Drop-down
Allows you to choose which metric you want to see:
Total Sessions
Total Impressions
Total Clicks
⋮ Ellipse
Download PNG: Downloads the graph image to your computer, with the block title as the image name.
Content Metrics Over Time
Displays a breakdown of Sessions, Impressions, and Clicks in each Channel over time.
Metric Selection Drop-down
Allows you to choose which metric you want to see:
Total Sessions
Total Impressions
Total Clicks
⋮ Ellipse
Download PNG: Downloads the graph image to your computer, with the block title as the image name.
Content Click Activity Log
Displays click activity for your Content overall and by channel, broken down by day and hour.
Metric Selection Drop-down
Allows you to choose which channel you want to see:
All Channels
News Digests
Conten Archive
Content Block
Mobile
Intranet
Teams
⋮ Ellipse
Download PNG: Downloads the graph image to your computer, with the block title as the image name.
Active Users by Channel
Displays the number of Active Users across each of the Broadcast Channels.
⋮ Ellipse
Download PNG: Downloads the graph image to your computer, with the block title as the image name.
Most & Least Popular Content by Click Rate
Displays up to 5 Content pieces with the highest and lowest Click Rate across all Broadcast Channels.
Click View Metrics to open the Content > Metrics page in a new tab.
Deleted posts will display along with metrics. They will display with a ‘deleted’ status/reduced visual state. Anyone can click deleted posts to see more information.
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.