Pre-header text is the text your Subscribers may see in their inbox (depending on the email client) before they open your Blast. This text is important because it gives Subscribers a preview to your Blast in their inbox.

The Blast's pre-header text is shown in the inbox in addition to the Blast's subject line (pictured below).

Outlook Example:

Gmail Example:

To ensure your Blast has pre-header text, you can do either of the following:

  1. Make sure the first Element in your Blast contains text. The beginning of this text will appear as your pre-header text in your Subscribers' inbox when they receive your Blast.

  2. If you have an Image Element as the first Element in your Blast, add Alt-Text to the image when editing the Element. The Alt-Text you add will be your pre-header text.

Please Note: If you do not provide pre-header text in your Blast, the email client will grab the first part of the text in your Blast, which could be an image URL.

If you have any questions at all, don't hesitate to reach out to us at or use the chat bot in the bottom right-hand corner of any page for a quick answer.

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