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Specific Blast Audience Insights

Blast Audience Metrics, Audience Member Insights for Blasts

Maria Steinberg avatar
Written by Maria Steinberg
Updated over a week ago

To review a specific Subscriber's Blast Insights, click on the Subscriber's name from from Insights > Blasts > Audience. The Audience Insight page includes two sections: Stats and Blasts Report.

  • The Stats section (located at the top of the screen) contains overall metrics for the Blasts your Audience Member received during the reporting period.

  • The Blasts Report section contains metrics related to the specific Blasts that Audience Member received.

Please Note: The metrics you see on these pages are dependent on the reporting period you select. To choose a new time period of metrics you would like to view, click on the time period drop-down in the upper right hand corner of your screen.


  • Blast Volume: The average number of Blasts delivered per day. This is calculated using the formula (Delivered / # of days).

  • Blasts Opened: The number of Blasts opened during the selected reporting period.

  • Blasts Clicked: The number of Blasts that the Audience Member clicked something inside during the selected reporting period.

Blast Report:

  1. Blast Name: The name of the Blasts that were sent/delivered to this Audience Member during the selected reporting. period.

  2. Date Scheduled: The date the Blast was scheduled to be sent.

  3. Unique Opens (U. Opens): Counts ONLY the first time a Audience Member opens their Blasts.

  4. Opens: The total number of times the Blasts were opened.

  5. Unique Clicks (U. Clicks): Counts ONLY the first time a Audience Member clicks inside their Blasts.

  6. Clicks: The total number of clicks inside the Blasts.

If you have any questions at all, please don't hesitate to reach out to us at or use the support Chat toward the bottom right-hand corner of any page.

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