Inside Insights > Blasts > Audience, you will see Audience metrics for your Blasts.
On the Blasts Audience Metrics page, you will see overall metrics for the Audience Members that received your Blasts. If you click on a specific Audience Member's name, a page with more specific metrics will appear. This page broken into two sections: Stats and Blasts Report.
The Stats section (located at the top of the screen) contains overall metrics for the Blasts your Audience Member received during the reporting period.
The Blasts Report section contains metrics related to the specific Blasts that Audience Member received.
Please Note: The metrics you see on these pages are dependent on the reporting period you select. To choose a new time period of metrics you would like to view, click on the time period drop-down in the upper right hand corner of your screen.
Below are the columns of information you will see on the Blasts Audience Metrics page:
Audience Member: The name and email of the Audience Member.
Delivered: The number of Blasts that were successfully delivered (and not bounced) to each Audience Member.
Unique Opens (U. Opens): Counts ONLY the first time an Audience Member opens a Blast.
Open Rate: This is the rate at which your Audience Members are opening their Blasts. This is calculated using the formula (Unique Opens / Delivers).
Unique Clicks (U. Clicks): Counts ONLY the first time an Audience Member clicks inside a Blast.
Click Rate: This is the rate at which Audience Members who opened the Blast clicked the links inside of it. This is calculated using the formula (Unique Clicks / Unique Opens).
Avg. Blast Volume: The average number of Blasts delivered per day. This is calculated using the formula (Delivered / # of days).
After looking at the Blast Audience Insights page, if you click on an Audience Member's name, you can see more specific metrics for the Blasts that Audience Member received. These metrics are explained below.
If you want to see more specific metrics for an individual Audience Member, click on the Audience Member’s name. Once you click on their name, you will be presented with the following metrics for that Audience Member:
Blast Volume: The average number of Blasts delivered per day. This is calculated using the formula (Delivered / # of days).
Blasts Opened: The number of Blasts opened during the selected reporting period.
Blasts Clicked: The number of Blasts that the Audience Member clicked something inside during the selected reporting period.
Blast Name: The name of the Blasts that were sent/delivered to this Audience Member during the selected reporting. period.
Date Scheduled: The date the Blast was scheduled to be sent.
Unique Opens (U. Opens): Counts ONLY the first time a Audience Member opens their Blasts.
Opens: The total number of times the Blasts were opened.
Unique Clicks (U. Clicks): Counts ONLY the first time a Audience Member clicks inside their Blasts.
Clicks: The total number of clicks inside the Blasts.
To learn more about the Blast Metrics Insights page, check out this article.
Please Note: Apple released a privacy settings update. To see how this may impact your Insights, check out this article.
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