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Sending a Pre-Launch Mobile App Announcement to Your Team
Sending a Pre-Launch Mobile App Announcement to Your Team

Even if it’s always been on your IC roadmap, your teammates should feel involved from the beginning to become your #1 mobile app advocates.

Maria Steinberg avatar
Written by Maria Steinberg
Updated over a week ago

Subject Line: Employee Mobile App Launch and Training

Hey team!

First off, I want to thank you for helping shape and better [Company Name]’s people experience. Without your efforts, we wouldn’t enter the next phase of our IC strategy: launching our employee mobile app.

I’ve been chatting with our Success team over at Cerkl, and they suggested having an incentive to up our app adoption rate. This could be something as simple as raffling three $25 gift cards from the first 200 to sign up. If you have any ideas about an incentive campaign, please send them my way.

In the next couple of weeks, you’ll be receiving a calendar invite for a 30-minute training session where we’ll review the app, launch plan, and answer any questions you may have.

Thank you again for helping our team get to where we are - I’m looking forward to this new way to connect to our employees.



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