To view your Insights for Teams, go to Insights > Channels > Teams.

Inside the Teams Insights, there are six different containers of information:

  1. Team Activity:

    • Sessions: The total number of times a Subscriber opens Teams.

    • Average Session Duration: The average length (in minutes) of a Teams Session during the selected reporting period.

    • Average Clicks/Session: The average number of times your Subscribers clicked inside Teams once they start a Session.

    • Impressions: The number of unique opportunities your Subscribers had to view your Content across the reporting period.

    • Clicks: The number of times a Subscriber clicks on a piece of Content in Teams.

    • Content Click Rate: The rate your Subscribers are clicking on the Content inside Teams.

  2. Activity by Hour: This shows the number of events (impressions, clicks, sessions) on your Teams by hour.

  3. Average Session per User: This the number of Sessions divided by the total number of users. This number gives you an idea of how many times a Subscriber starts a Session inside of your Teams.

  4. Active Users: The total number of unique users who log into your Teams in the selected reporting period.

  5. Adoption Rate: This is the percentage of your Audience who are Active Users of Teams.

  6. Active Users Over Time: Shows the Daily Active Users (DAU) over the selected reporting period. Also shows the Avg. DAU %, Total Unique Users, and Avg. DAU to the right of the graph.

    • Average DAU (Daily Active Users) Percent: The percentage of your Audience who visit Teams on average each day.

    • Total Unique Users: The total number of Unique Users who used Teams during the reporting period.

    • Average DAU: The average number of active Teams users per day.

Inside the Insights for Teams, you also have the ability to make the Channels-Teams page your home page and change the time frame of the presented data.

  1. Make Home: Click the Make Home button (to the right of Channels-Teams) to make the Channels-Teams page your Insights home page. If you do this, the Channels-Teams page will be the first page that you see when you click on Insights.

  2. Changing Time Frame: Click the button with the calendar on it (top right side of the screen) to change the time frame of the metrics you are seeing. The time frame options are:

    • Today

    • Yesterday

    • Last Week

    • Last 2 Weeks

    • Last 4 Weeks

    • All Time

    • Custom Range: This will allow you to select two dates for whatever range you would like to see.

Please Note: Today, All Time, and Custom Range (if the range includes today’s date) are the ONLY time frames that allow you to see metrics from today’s date. All other ranges will NOT include metrics from today's date.

If you have any questions at all, don't hesitate to reach out to us at

support@cerkl.com or use the chat bot in the bottom right-hand corner of any cerkl.com page for a quick answer.

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