A Parent Cerkl contains all the Audience information that a Child Cerkl pulls from to create a Subscriber list.

A Child Cerkl contains Audience Members that are added based on the Segment assigned to the Child Cerkl. This Segment is created inside the Parent Cerkl and pulls from the Parent Cerkl Subscriber list.

Team Members with full Administrator permissions will see the Parent/Child icon (boxed in red above) located at the top right of the screen (to the left of the Settings icon). When you click the Parent/Child icon, you will see all the Child Cerkls in your Parent Cerkl.

The following information about managing Child Cerkl Audiences will be split into three sections:

  • Disabling Audience Controls and Updating Audiences

  • Managed vs. Not Managed Child Cerkl

  • Adding Subscribers to My Managed Child Cerkl

Disabling Audience Controls and Updating Audiences

After clicking the Parent/Child icon, under the Managed tab, there are two available options for altering a Child Cerkl: Disable Control or Update Audience.

  1. Disable Control: This pop-up modal gives you two options:

    • Disable control and KEEP the Child Cerkl’s audience: This disables Audience Control from the Parent Cerkl AND keeps/communicates to the previously assigned Audience Segment.

    • Disable control and REMOVE the Child Cerkl’s audience: This disables Audience Control from the Parent Cerkl AND removes the Audience Members that were previously assigned through a Segment in the Parent Cerkl.

    PLEASE NOTE: Updating either of these controls will disconnect the Child Cerkl from the Parent Cerkl. This means the Parent Cerkl will no longer update the Audience within the Child Cerkl. The Child Cerkl's Audience will instead be managed independently.

    Read more about disabling controls below under the header “Managed vs. Not Managed Child Cerkl.”

  2. Update Audience: This pop-up modal allows you to add or remove Segments that are assigned to this Child Cerkl.

    • To REMOVE an existing Segment, click the X to the right of the Segment name.

    • To ADD a new Segment, click the drop-down arrow to the right of the Segment name and choose a Segment from the list.

    Once you have made your changes to the assigned Segment, click Save. The corresponding Subscribers will then be added to/removed from your Child Audience based on the Parent Audience list. If you would like to update the Subscribers inside this Segment, that must be done in the Parent Cerkl.

    Please Note: If you update a Segment in a Parent Cerkl that is connected to a Child Cerkl, the Subscribers in the Child Cerkl will also be updated.


Managed vs. Not Managed Child Cerkl

Managed: If your Child Cerkl is managed by your Parent Cerkl (no controls have been disabled), it will appear under the tab labeled “Managed.” With a managed Child Cerkl, you will NOT be able to add Subscribers directly to your Child Cerkl Subscriber list. Subscribers will need to be imported in the Parent Cerkl and added to a Segment assigned to the managed Child Cerkl.

Not Managed: If an audience is NOT managed, the Child Cerkl will appear under the tab labeled “Independent.” When you disable audience control, Subscriber lists will no longer be updated through the Parent Cerkl. This means you CAN update the Subscriber list directly inside the Child Cerkl.

If you would like to enable Audience Controls for a Child Cerkl that is not managed, click Enable Audience Control. Then, you are able to assign a Segment back to the Child Cerkl.

Note: If you Enable Audience Control after previously disabling, the current Audience inside of the Child Cerkl will be REMOVED. The Audience will be REPLACED by Subscribers inside the Segment you chose to connect to your Child Cerkl. Once the Child Cerkl moves back to "Managed," the Subscriber list can only be changed in the Parent Cerkl.


Adding Subscribers to My Managed Child Cerkl

In order to add Subscribers to your Child Cerkl Audience, you will need to import the new Subscribers in your Parent Cerkl AND add them to the assigned Segment. Then, the updates will be made in the corresponding Child Cerkl.

PLEASE NOTE: Be careful when modifying (adding or removing) Subscribers in a Parent Cerkl. If the modified Subscribers are in a Segment that is assigned to a Child Cerkl, the Subscribers in the Child Cerkl will also be altered.

You have the ability to import a list of Subscribers to a new or existing Manual Segment in your managed Child Cerkl, BUT the emails that are not already Subscribed will NOT be added to the Subscriber list. If you import a list, you will see a warning (boxed in red above). This warning states that you are trying to import a list into a managed Child Cerkl and only existing Audience Members will be added to the Segment.

Note: Your import will say successful if you click Submit, BUT no new Subscribers will be added to your Subscriber list.

If you have any questions at all, don't hesitate to reach out to us at support@cerkl.com or use the chat bot in the bottom right-hand corner of any Cerkl.com page for a quick answer.

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