To view your Mobile App Insights, go to Insights > Channels > Mobile.

Inside the Mobile Insights, there are six different containers of information:

  1. Mobile Activity:

    • Sessions: The total number of times a Subscriber opens the Mobile App.

    • Average Session Duration: The average length (in minutes) of a Mobile App Session during the selected reporting period.

    • Average Clicks/Session: The average number of times your Subscribers clicked inside the Mobile App once they start a Session.

    • Impressions: The number of unique opportunities your Subscribers had to view your Content across the reporting period.

    • Clicks: The number of times a Subscriber clicks on a piece of Content in the Mobile App.

    • Content Click Rate: The rate your Subscribers are clicking on the Content inside the Mobile App.

  2. Sessions by OS: This pie chart shows the percentage of sessions on the Mobile App that are made on iOS and Android.

    • EX: 100 Sessions were tracked on the Mobile App last week. 75 of those Sessions were made on iOS and 25 of those Sessions were made on Android. This means 75% of the Sessions were made on iOS and 25% were made on Android.

  3. Authenticated Users: The number of Subscribers who have been successfully verified for the first time on the Mobile App during the selected reporting period.

  4. Active Users: The total number of unique users who log into the Mobile App during the selected reporting period.

  5. Adoption Rate: The percentage of your Audience who are Active Users of the Mobile App.

  6. Active Users Over Time: Shows the Daily Active Users (DAU) over the selected reporting period. Also shows the Avg. DAU Percent, Total Unique Users, and Avg. DAU to the right of the graph.

    • Average DAU (Daily Active Users) Percent: The percentage of your Audience who visit the Mobile App on average each day.

    • Total Unique Users: The total number of Unique Users who used the Mobile App during the reporting period.

    • Average DAU: The average number of active Mobile App users per day.

Inside the Insights for the Mobile App, you also have the ability to make the Channels-Mobile page your home page and change the time frame of the presented data.

  1. Make Home: Click the Make Home button (to the right of Channels-Mobile) to make the Channels-Mobile page your Insights home page. If you do this, the Channels-Mobile page will be the first page that you see when you click on Insights.

  2. Changing Time Frame: Click the button with the calendar on it (top right corner of the screen) to change the time frame of the metrics you are seeing. The time frame options are:

    • Today

    • Yesterday

    • Last Week

    • Last 2 Weeks

    • Last 4 Weeks

    • All Time

    • Custom Range: This will allow you to select two dates for whatever range you would like to see.

Please Note: Today, All Time, and Custom Range (if the range includes today’s date) are the ONLY time frames that allow you to see metrics from today’s date. All other ranges will NOT include metrics from today's date.

If you have any questions at all, don't hesitate to reach out to us at

support@cerkl.com or use the chat bot in the bottom right-hand corner of any cerkl.com page for a quick answer.

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