The Channels Overview page gives you metrics on how Subscribers engage with your Content across all Channels (News Digests, Intranet, Mobile, Teams, Archive). You can use these metrics to understand which Channels your Subscribers actively use along with what days they tend to use each one.
To get to the Channels Overview page, go to Insights > Channels > Overview.
On this page, you will see the following metrics (explained in more detail below):
Channel Performance
Channel User Activity Over Time
Channel Engagement Score Over Time
Usage Volume
Please Note: The metrics you see on this page are dependent on the reporting period you select. To choose a new time period of metrics you would like to view, click on the time period drop-down in the upper right hand corner of your screen.
Channel Performance
The Channel Performance bar graph shows metrics for clicks and impressions reported in each of your Channels.
To the right of the graph, you will see an Overview that lists metrics for all your Channels combined: Total Impressions, Total Clicks, Content Click Rate.
Total Impressions: The total number of opportunities your Subscribers had to view your Content across all of your Channels. An impression does NOT mean that the Subscriber engaged with your Content, it just means that it appeared on their screen.
EX: If you have 400 impressions on your News Digest, 300 on your Intranet, 200 on Mobile, and 100 on Teams, your Total Impressions would be 1,000.
Total Clicks: The total number of times Subscribers clicked on your Content across all of your Channels. This is a good indicator of how Subscribers are engaging with your Content.
EX: If you have 200 clicks on your News Digest, 150 on your Intranet, 100 on Mobile, and 50 on Teams, your Total Clicks would be 500.
Content Click Rate: The rate your Subscribers are clicking on the Content that is presented to them on their screen in any Channel.
EX: If you have 1,000 Total Impressions and 500 Total Clicks, then you will have a Content Click Rate of 50%. This means that for every 2 impressions, you received 1 click from a Subscriber.
Please Note: You can see the number of clicks/impressions for each channel by hovering your mouse over a bar in the graph.
Channel User Activity Over Time
The Channel User Activity Over Time line graph shows how many Subscribers used each channel each day.
To the right of the graph, you can see metrics showing, on average, the number of active users each channel had per day. This metric is defined as your Average Daily Active Users (DAUs).
Please Note: You can see the DAUs for each day and what percentage of your Audience makes up the DAUs by hovering your mouse over a point on the line graph.
Channel Engagement Score Over Time
The Channel Engagement Score Over Time line graph shows the daily Engagement Scores for each of your Channels.
Please Note: You can see the Overall Engagement Score metrics for each day by hovering your mouse over a point on the line graph.
Usage Volume
The Usage Volume table shows the number/percentage of users and their total sessions per Channel.
On this table, you can see the Unique Users and Total Sessions metrics for each of your Channels:
Unique Users: Counts only the first time a Subscriber uses a Channel.
EX: If 50 separate users logged into the Mobile App yesterday (unique users) and there are 200 Subscribers in this Instance, 25% of your Subscribers logged in using the Mobile App yesterday.
Total Sessions: The total number of times a Subscriber opens a Channel.
EX: If Subscriber “A” logs into Teams 2 times in one day and Subscriber “B” logs on 3 times in one day, there will be 5 sessions recorded for that day.
Please Note: Sessions are kept alive by Subscribers continuing to interact with Content. If they do not continue interacting with Content, the Session will expire, and a new Session will start next time they open the Channel.
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.