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The Difference Between Private-Labeling and Dedicated IP Addresses
The Difference Between Private-Labeling and Dedicated IP Addresses

Private-Labeling, IP Address, SendGrid

Maddy Rieman avatar
Written by Maddy Rieman
Updated over a week ago

Private-labeling and dedicated IP addresses can, but don’t necessarily have to, work together. We will explore this in further detail with an example below.

What is the Difference?

For example, say you are mailing a letter to someone and you place it in your mailbox at home for the postal service to deliver. You have a street number on your mailbox: 1234. That street number is where the letter is being sent from according to the postal service. However, you have a name associated with the street number: John Doe. The postal service doesn’t really seem to care about this information, however, it can be important to the recipient of the letter so that they can see whom the letter is from.

In this example, your street number (1234) is the IP address and your name (John Doe) is the private-label. The postal service is SendGrid (our software that delivers the mail). You can send a letter without putting your name on it and the postal service will still deliver it. In this case, the recipient will get the letter and may or may not recognize who it is from. Similarly, Sendgrid will send an email from an IP address with or without a private-label with the difference being whom the recipient sees it is from, e.g. via or

Client Options

Now, an IP address can have multiple private-labels associated with it, or more accurately, multiple private-labels can point to the same IP address (think of two families living in the same house and using the same mailbox). Some organizations need their own IP (mailbox) address to bypass internal firewalls and protection blockades. Whereas, some organizations just want the private-label. (can share a mailbox, but include their name on the mail).

Private labeling is offered to all Cerkl Broadcast clients at no additional cost.

Dedicated IPs are provided to all Enterprise customers but can be requested by others on an as-needed basis.

If you have any questions at all, please don't hesitate to reach out to us at or use the support Chat toward the bottom right-hand corner of any page.

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