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Insights Terms Glossary

Terms Inside Insights, Definitions and Examples

Maria Steinberg avatar
Written by Maria Steinberg
Updated over a week ago

Welcome to the glossary for the terms inside of your Broadcast Insights. The terms below are separated into columns based on their location in the left-hand menu on the Insights page and arranged alphabetically below.

To view the definitions or examples for any of the terms underneath the column header, click the linked column header name.

Audience

Intranet: Clicks

Click Rate

Intranet: Impressions

Clicks

Intranet: Sessions

Clicks/Session

Mobile: Clicks

Engagement

Mobile: Impressions

Impressions

Mobile: Sessions

News Digest: CTR

News Digest: Clicks

News Digest: Delivered

News Digest: Del.

News Digest: Open Rate

News Digest: Imp.

Sessions

News Digest: U. Opens

Teams: Clicks

Teams: Impressions

Teams: Sessions


Blasts

Audience: Blast Volume

Audience: Click Rate

Audience: Delivered

Audience: Open Rate

Audience: U. Clicks

Audience: U. Opens

Metrics: Click Rate

Metrics: Clicks

Metrics: Del.

Metrics: Open Rate

Metrics: Opens

Metrics: Sent

Metrics: U. Clicks

Metrics: U. Opens


Categories

Most Popular: Audience Reach

Most Popular: Interest Level

Most Popular: Percent of Audience

Opportunities:Audience Reach

Opportunities:Interest Level

Opportunities:Percent of Audience


Channels

Active Users

Active Users

% Personalized

Adoption Rate

Adoption Rate

Click-Thru Rate

Average Clicks/Session

Authenticated Users

Delivery Rate

Average Session Duration

Average Clicks/Session

Engagement Score

Average Sessions per User

Average Session Duration

Open Rate

Avg DAU

Avg DAU

Subscribes

Avg DAU Percent

Avg DAU Percent

Total Audience

Clicks

Clicks

Unsubscribes

Content Click Rate

Content Click Rate

Impressions

Impressions

Sessions

Sessions

Total Unique Users

Sessions by OS

Traffic Volume by Hour

Total Unique Users

Average Daily Active Users (DAUs)

Active Users

Channel Engagement Over Time

Adoption Rate

Content Click Rate

Average Clicks/Session

Total Clicks

Average Session Duration

Total Impressions

Average Session per User

Usage Volume: Total Sessions

Avg DAU

Usage Volume: Unique Users

Avg DAU Percent

Clicks

Content Click Rate

Impressions

Sessions

Total Unique Users

Traffic Volume by Hour


Content

Audience Reach

Click Rate

Clicks

Impressions


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