Welcome to the glossary for the terms inside of your Broadcast Insights. The terms below are separated into columns based on their location in the left-hand menu on the Insights page and arranged alphabetically below.
To view the definitions or examples for any of the terms underneath the column header, click the linked column header name.
Audience
Intranet: Clicks | Click Rate |
Intranet: Impressions | Clicks |
Intranet: Sessions | Clicks/Session |
Mobile: Clicks | Engagement |
Mobile: Impressions | Impressions |
Mobile: Sessions | News Digest: CTR |
News Digest: Clicks | News Digest: Delivered |
News Digest: Del. | News Digest: Open Rate |
News Digest: Imp. | Sessions |
News Digest: U. Opens |
|
Teams: Clicks |
|
Teams: Impressions |
|
Teams: Sessions |
|
Blasts
Audience: Blast Volume |
Audience: Click Rate |
Audience: Delivered |
Audience: Open Rate |
Audience: U. Clicks |
Audience: U. Opens |
Metrics: Click Rate |
Metrics: Clicks |
Metrics: Del. |
Metrics: Open Rate |
Metrics: Opens |
Metrics: Sent |
Metrics: U. Clicks |
Metrics: U. Opens |
Categories
Most Popular: Audience Reach |
Most Popular: Interest Level |
Most Popular: Percent of Audience |
Opportunities:Audience Reach |
Opportunities:Interest Level |
Opportunities:Percent of Audience |
Channels
Active Users | Active Users | % Personalized |
Adoption Rate | Adoption Rate | Click-Thru Rate |
Average Clicks/Session | Authenticated Users | Delivery Rate |
Average Session Duration | Average Clicks/Session | Engagement Score |
Average Sessions per User | Average Session Duration | Open Rate |
Avg DAU | Avg DAU | Subscribes |
Avg DAU Percent | Avg DAU Percent | Total Audience |
Clicks | Clicks | Unsubscribes |
Content Click Rate | Content Click Rate |
|
Impressions | Impressions |
|
Sessions | Sessions |
|
Total Unique Users | Sessions by OS |
|
Traffic Volume by Hour | Total Unique Users |
|
Average Daily Active Users (DAUs) | Active Users |
Channel Engagement Over Time | Adoption Rate |
Content Click Rate | Average Clicks/Session |
Total Clicks | Average Session Duration |
Total Impressions | Average Session per User |
Usage Volume: Total Sessions | Avg DAU |
Usage Volume: Unique Users | Avg DAU Percent |
| Clicks |
| Content Click Rate |
| Impressions |
| Sessions |
| Total Unique Users |
| Traffic Volume by Hour |
Content
Audience Reach |
Click Rate |
Clicks |
Impressions |
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