To see your Category Insights, go to Insights > Categories. Category Insights are broken up into two separate pages: Most Popular and Opportunities.
Most Popular
The Most Popular metrics page will by default display metrics for the most popular Categories in your Instance. These Categories are set inside Content Controls. Your Subscribers can indicate explicit interest in these Categories during the personalization process.
Pro-Cerkler Tip: Click on the tag icon next to the Category name to go to Content Controls, where you can see and edit your Instance's default Categories.
Metrics Explained
Below are the four columns of information you will see on the Most Popular page:
Category
This is the name of the Category as assigned by your Instance.
Interest Level
These averages are relative and are based on the interest level of one Category compared to the other Categories:
Above Average: Any Category above one standard deviation of the mean of all Category interest levels.
Average: Any Category within one standard deviation of the mean of all Category interest levels.
Below Average: Any Category below one standard deviation of the mean of all Category interest levels.
Audience Reach
This is the number of Subscribers with implicit and explicit interest in the category.
Percent of Audience
This is calculated using the formula (Audience Reach / Total Subscribers).
Opportunities
The Opportunities metrics page is designed as a great resource for you to review to determine the best performing categories that you aren't currently communicating about.
This table will display all categories that you've tagged content with and their relative interest levels, showing only categories that you haven't used on Content in the last 30 days and/or categories which haven't been added to Organization Categories.
The default view will show you Categories that are and are not a part of your Instance.
Categories with the blue tag icon next to them are currently listed inside of your Content Controls.
Categories with a blue plus sign icon next to them are not listed inside your Content Controls.
To add a Category to your Content Controls that isn’t currently associated with your Instance, click on the plus sign icon next to the Category name. This will take you to your Content Controls where you can add that Category to your Instance.
Metrics Explained
Below are the four columns of information you will see on the Opportunities page:
Category
This is the name of the Category as assigned by your Instance.
Interest Level
These averages are relative and are based on the interest level of one Category compared to the other Categories:
Above Average: Any Category above one standard deviation of the mean of all Category interest levels.
Average: Any Category within one standard deviation of the mean of all Category interest levels.
Below Average: Any Category below one standard deviation of the mean of all Category interest levels.
Audience Reach
This is the number of Subscribers with implicit and explicit interest in the category.
Percent of Audience
This is calculated using the formula (Audience Reach / Total Subscribers).
If you have any questions at all, please don't hesitate to reach out to us at support@cerkl.com or use the support Chat toward the bottom right-hand corner of any cerkl.com page.